"Nieva, Nieva" is a song performed by the Mexican singer and composer Paulina Rubio produced by Miguel Blasco and written by C. Sánchez, C. Valley C. Sánchez and recorded in Madrid, Spain, through the sessions of the second album and the promotion of her debut album. The song was released as the album's lead single from 24 Kilates on September 29, 1993. "Nieva, Nieva" received positive reviews from most music critics, who considered it stood out on the album and praised it as a strong single. For the reception of the lists, "Nieva, Nieva" was successful in the lists, since the song reached number one in Mexico and the video was popular on tv music videos and also became the fifth song of Rubio to enter the most important singles music list, Hot Latin Tracks, but also peaked in the top ten in Chile, Colombia, Costa Rica and Ecuador. According to El Siglo de Torreón, "Nieva, Nieva" is one of the 10 hits that has defined the musical career of Paulina Rubio.
Reception
Critical response
For the 24 Kilates record, the songs features brushed guitars magnify, especially the heartbreak of "Nieva, Nieva"; lyrics such as "Nieva, Nieva en mi primavera / Un mundo irreal" sound to fantasize with someone who is out of reach, not defiant. The Colombian writer Carlos Bolívar Ramírez in his book La Balada: Un Mensaje Universal was very positive towards the song, writing that "Her pop-rock style is very convincing and lyric poetry is good quality".
Chart performance and success
On September 1993 "Nieva, Nieva" was released in Mexico. The song became Rubio's third song to peak at number one on the MexicoSingles Chart, ans was number two in the music videos chanel TeleHit in february 1994. On the year-end by the TeleHit chart, also topped the top 20. Outside of the Mexico, the song was also successful. It reached number four in Argentina and became Rubio's fifth top ten single on the singles chart. In reached the top ten in Colombia, Chile, Ecuador, and Venezuela and the top thirty on the US Billboard Hot Latin Tracks. "Nieva, Nieva" along with "Mío" and "Amor de Mujer" are considered as songs that marked a generation in the 90s in Mexico, according to a publication of El Siglo de Torreón.
Music video
Directed by Ángele Flores and filmed in September 1993 in Los Angeles, California some of the locations where the "Nieva, Nieva" video was in "You Are The Star" mural, painted by Tom Suriya, on a wall in the Hollywood section. The video showed Rubio in various costumes with her dancers in front of different backdrops – some of the outfits are as a typical 1990s girl and dresses inspired in the mythology and others eras. It was nominated the "Most Popular Music Video" at the Premios Eres held in 1994 in Mexico. The intention of the music video is to qualify the lyric of the song and to approach the evolution of Paulina Rubio in her second album 24 Kilates, still as a golden girl but stronger and with the same dreams. In one of the scenes of the video, Paulina carefully observes the face of Marilyn Monroe as she passes through the mural "You Are The Star", reaffirming her strong inspiration in the Hollywood actress. The song is mentioned in one episode of latin adaptation of the anime, Pokémon, where James of the Team Rocket allude a fragment of the song, "Nieva, Nieva, en mi primavera."
