None of My Business


"None Of My Business" is a song by English singer and songwriter Cher Lloyd, released on 19 October 2018 through Universal Music Group. The song was announced in a video posted to Lloyd's social media platforms on 16 October 2018, revealing an introduction clip and release date for the single.

Background

The track is featured on Lloyd's upcoming third album, currently untitled. The song is Lloyd's first single in two years. Post-release of the song, Lloyd stated that "I've waited so long for people to finally listen to my new music, which I've worked so hard for a long time, and think 'None Of My Business' is a perfect taste for what's to come - I have never been so excited in my life to present my new music."
The single was considered a 'warm-up' track. Despite the lack of promotion, the single received 34 million streams on Spotify along with 37 million views on YouTube.

Composition

Musically, "None Of My Business" has a length of three minutes and four seconds, and moves at a tempo of 134 beats per minute. It incorporates "breezy production courtesy of Hitimpulse" and lyrically features Lloyd making it "very clear that she has moved on from a former flame". During the chorus she sings, "Damn, I heard that you and her been having issues/I wish you the best, I hope that she can fix you/You'll be calling me the second that it hits you, but baby, this is none of my business." The song has been described as "sassy and charismatic".

Critical reception

Mike Nied of Idolator called the song Lloyd "at her most liberated, and she has rarely sounded better." Writing for The Guardian, Kate Solomon wrote that the "sing-songy nursery rhyme feel and breezy delivery don't hide the cutting tone", and compared it to anyone who has "spent an hour scrolling through an ex's Insta feed before sending 600 screengrabs to the group chat".
According to her Spotify page, "None of My Business" exceeded 200 million views/streams across all platforms and has sold over a million copies worldwide.

Music video

The music video for the song was released through YouTube on 19 October 2018, in the United Kingdom and in the United States on 22 October 2018. The video was filmed in Margate on the main sands and in Dreamland.

Personnel

Credits adapted from Tidal.

Release history