Nordic Choice Hotels Nordic Choice Hotels largest hotel companies in Scandinavia with 200 hotels in Scandinavia and the Baltics and over 16,500 employees.Petter Stordalen through his company Strawberry Group. In 2006 Torgeir Silseth became CEO for the Nordic Choice Hotels Group.franchisee of Choice Hotels International . The franchise agreement gives the company the right to use three brands and their umbrella brands. Apart from that, Nordic Choice Hotels is in most aspects run independently from Choice International.Brands The hotels are marketed under four brands: Clarion Hotel are in city centres and airports. The 74 hotels under the Clarion Hotel brand are located in Sweden, Norway, Finland, Denmark and Latvia. Quality Hotel is one of the largest hotel chains in the Nordics with over 60 hotels in Norway, Sweden and Denmark. Comfort Hotel has about 30 hotels in Norway, Sweden, Denmark and Lithuania markets itself as a central and low budget alternative. Nordic Hotels & Resorts 24 hotels:History franchise agreement with Choice Hotels International that gave them the right to market its hotels as Comfort, Clarion and Quality hotels. The company was listed at the Oslo stock exchange in 1997, but was lifted in 2005 when Home Invest bought 100% of the stock .
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