As part of Australia's 2022 FIFA World Cup bid in 2010, an analysis of Townsville's existing Willows Sports Complex suggested a total redevelopment of the site and outlined key issues including the growth rate of the surrounding suburbs and incompatibility of hosting major events in an expanding residential centre, with limited public transport access. In August 2011, the BlighGovernment released a concept design for a new inner-city $185 million sporting stadium in South Townsville. The concept plan identified a 17.28 hectare parcel of land bounded by Saunders St and owned by QR National, as the ideal site for a new international standard stadium. The 30,000 seat stadium would include 100 open-air corporate boxes and 25 enclosed corporate suites. North Queensland Cowboys chairman Laurence Lancini supported the concept and said relocating the Cowboys' home ground to the inner-city site would not only benefit the club, but the city as a whole. Two months prior to the concept release, then-Queensland Premier Anna Bligh had declared Townsville the capital of north Queensland and had outlined the importance of sporting events and entertainment in the Townsville Futures Plan. The following year saw Bligh and the Queensland Labor Party lose the 2012 Queensland state election which resulted in the Queensland Liberal National Party not adopting the Townsville Futures Plan. The concept of a new Townsville stadium was again put on the agenda in the lead up to the 2015 Queensland state election. In December 2014, Queensland Opposition Leader Annastacia Palaszczuk promised the Queensland Labor Party would provide $100 million in funding for a new stadium in Townsville's central business district, should they win the election. In January 2015 then-premier Campbell Newman announced $150 million in funding for the same project that would be funded through the sale of state assets. In April 2015, the Townsville City Council purchased the 17.28ha site in South Townsville with the hope that funding could be secured for the project in the near future. A visit from then-Prime Minister Tony Abbott a month later raised hopes as it was revealed that the federal Liberal National Party was investigating options for Commonwealth funding towards the stadium. Just three days later Treasurer Joe Hockey ruled out Commonwealth funding for the project. The campaign to build a new stadium in Townsville received national exposure in October 2015 when the North Queensland Cowboys secured their first National Rugby League premiership. With millions watching on a national broadcast and Prime Minister Malcolm Turnbull standing on the same stage, Cowboys captain Johnathan Thurston expressed his belief that north Queensland deserved a new stadium. Following Thurston's speech, the campaign received an immense amount of media coverage. Three days after the Cowboys' 2015 NRL Grand Final win, it was revealed that club officials would travel to Canberra later that month to lobby for federal funding. On 3 November 2015 Bill Shorten and the federal Labor party promised $100 million towards funding the project. On 10 June 2016 Premier Annastacia Palaszczuk committed an extra $40 million towards the project which upped the total state contribution to $140 million. Three days later Prime Minister Malcolm Turnbull matched the federal Labor party's pledge of $100 million, essentially ensuring the project becomes a reality regardless of which major party won the 2016 federal election. On 14 June 2019, the website was officially launched alongside the announcement that international musician Sir Elton John would bring his final world tour, Farewell Yellow Brick Road, on 29 February 2020 as the for the stadium. The first NRL premiership match to be held at the ground was between Queensland rivals the North Queensland Cowboys and Brisbane Broncos in round one of the 2020 NRL season. Jake Turpin scored the stadium's first try, Jamayne Isaako scored the first goal and Michael Morgan slotted the first field goal as the Broncos won 28–21.
Construction
Construction of the stadium began on 18 August 2017, and was completed in February 2020, with most of the yellow panels having been added as a result of the direction of construction manager Matt Baker.
Name
In 2014 a funding proposal was released that suggested the stadium should officially be known as Stadium Northern Australia. Plans released in December 2016 revealed the stadium would be known as North Queensland Stadium. In June 2019, expressions of interest were sought for naming rights to the stadium. On 12 December 2019, Queensland Country Credit Union were announced as official naming rights sponsor of the stadium, with the venue to be commercially known as Queensland Country Bank Stadium.
Transport
A new pedestrian bridge over Ross Creek from Blackwood Street is the planned connection between the Townsville CBD and the stadium. A pedestrian bridge over Ross Creek already exists 200 metres south of the project site on Fletcher Street. The Townsville Railway Station is located approximately 300 metres from the Fletcher Street pedestrian bridge and 500 metres from the stadium site. The new Reid Park bridge was constructed over the rail line simultaneously with the construction of the stadium to facilitate pedestrian movement. The project was praised by Member for Townsville Scott Stewart as being "crucial to ensure the efficient operation of North Queensland Stadium." The bridge was completed on time despite several setbacks, after work efforts doubled under the direction of project manager Matt Baker. Several bus stops also surround the stadium site, with a new main city bus terminal about to start construction on Ogden Street within walking distance of the new stadium.
