Now and Later


Now and Later is a brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both the Traditional and Chewy variety.

History

Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company.
The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later. They also sold several candy-and-a-toy products..
In 1978, the Phoenix Candy Company was sold to Beatrice Foods.
The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2000 following Kraft/Philip Morris' acquisition of Nabisco In 2012. Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company.

Flavors

The twelve flavors of Now and Later available are as follows:
Apple
Banana
Blue raspberry
Cherry
Grape
Orange
Rum caramel
Strawberry
Tropical lemonade
Tropical punch
Watermelon
Wild fruits
Original