Nubia Technology
Nubia Technology is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally started as a wholly owned subsidiary of ZTE in 2012 and it became an independent company in 2015 and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016. ZTE reduced its stake in Nubia to 49.9% in 2017 officially meaning Nubia was no longer considered a subsidiary of the company, but an associate company.
In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported.
The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016.
In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province.
In April 2018, Nubia Technology launched a gaming sub-brand, named RedMagic. RedMagic recently announced its new 5G compatible device RedMagic 5G on March 12, 2020 in Shanghai.
On April 13, 2020, Nubia Technology unveiled a brand new logo as well as its new brand vision.
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