ONO (Spain)


ONO was a Spanish broadband communication and entertainment company, delivering integrated telephone, television and Internet services to its residential customers. In this segment, it has 3.7 million services contracted and over six million users.
ONO was incorporated in 1998. Before commencing its operations, ONO's then-parent company Cableuropa took part in a series of competitive tenders which were called after the coming into force of Spain's General Telecommunications by Cable Act 42/95. From 1996 to 1998, ONO was awarded the licenses to provide cable television and telecommunications services in the regions of Valencia, Castellon, Alicante, Murcia, Cádiz, Huelva, Cantabria, Majorca and Albacete.
As the company rolled out its own latest-generation network across its regions, users started to enjoy its TV, telephone and Internet services. By the end of 2002, ONO was already present in approximately one in every three homes prepared to receive its services. A year later, it was awarded the license to operate in Castile-La Mancha and, in 2004, it acquired the telecommunications operator Retecal, covering Castile and León, Spain’s second largest region by geographical area.
In November 2005, ONO closed the acquisition of 100% of the telecoms company Auna Tlc, thereby consolidating its presence as Spain's leading broadband communications and entertainment company and extending its services to the communities of Aragon, Andalusia, the Canary Islands, Catalonia, La Rioja, Madrid and Navarra.
On 17 March 2014, ONO announced it would be acquired by Vodafone Spain for €7.2 billion, subject to regulatory approval. Vodafone retired the ONO branding on 8 April 2019.

Company background

According to data from its web page, at the end of First Quarter of 2008, ONO had 1.8 million clients and it has rolled out a next generation network that covers over 6,850,000 homes and business. During the last 12 months, the company has released a total of 414,000 new households, an increase of 6.4% year-over-year.
ONO rolled out its own cable network in Spain. In areas where the operator did not offer its proprietary infrastructure, ONO offered phone and Internet service through ULL technology.
Ono no longer exists so it no longer provides services. Vodafone acquired it.

Shareholders' structure

ONO's main shareholders:
In 1998 ONO was awarded licences to build its own next generation network in 11 Spanish regions.
In the wake of the acquisition of Auna, ONO received the support of venture capital firms.
ONO offers communications services for business anywhere in Spain.
ONO's broad range of business services can be best summarized as follows:
ONO has provided combined telephone, television and internet services since it commenced operations in 1998. It implements its own latest-generation cable infrastructure, which provides services to more than 1.8 million direct access customers.
ONO has launched ONO io, the first fixed-mobile convergent phone in Spain for all its residential customers. It offers new smart mobile terminals that allow access to both fixed and mobile networks, but has discontinued making new contracts for the time being.

Internet

Internet customers can surf the web at speeds of:
Thanks to ONO's technology based on Hybrid Fibre-Coaxial, it's possible to enjoy different contents on different TV sets throughout the home.
ONO also offers OJO, a video on demand service, and TiVo, an advanced digital video recorder service.

Fixed phone service

ONO offers an all-included package for fixed line customers, with free domestic calls to all fixed line numbers. There is a monthly charge of €15 for the line rental

Mobile phone service

The mobile market in Spain is open to all operators since February 2006 through the mechanism of mobile virtual network operators. ONO requested to the CMT a license to operate as an MVNO and signed an agreement with Telefónica to use its mobile network, becoming the fourth operator with a quadruple play offer in Spain: fixed phone, mobile phone, Internet and TV. Other quadruple play operators include Telefónica, Orange and Euskaltel.

Main competitors

Fixed telephony and broadband access:
In paid-TV services: