OOh!media


oOh!media Limited is an Australian outdoor advertising and media company based in Sydney, Australia. The company was founded by Brendon Cook as Outdoor Network Australia in 1989, and is one of Australia's largest operators of out of home advertising products and is also the majority shareholder in Junkee Media.

History

The company was founded in 1989 as an advertising site representation business called Outdoor Network Australia by Brendon Cook, who continues to serve as CEO. The company listed on the Australian Stock Exchange in 2002 as Network Limited, rebranding as oOh!media in 2008, following the acquisition of Melbourne-based firm Media Puzzle. Also in 2008, it acquired regional advertising company Sports & Outdoor Media in a A$40 million deal.
In 2012, oOh!media was privatised by Champ Private Equity and WWP, under the parent company Outdoor Media Operations Pty Ltd. Shortly after being privatised, the company acquired EYE Corp from Ten Network Holdings for A$145 million.
In December 2014, the oOh!media was floated once again on the ASX, raising A$168.8 million for its shareholders, which prior to listing were Champ, WPP and the remainder by management and other stakeholders.
In 2016, oOh!media purchased 85% of Junkee Media for A$11 million.
In June 2018, oOh!media purchased street furniture business Adshel for A$570 million from HT&E, in a competitive bidding war against rival APN Outdoor.

Proposed merger

In 2017, oOh!media had planned to merge with rival outdoor advertising company APN Outdoor, but both sides cancelled their plans due to preliminary concerns from the Australian Competition and Consumer Commission.