Olcay Gulsen


Olcay Gülşen, also known as OJ Gulsen, is a Dutch fashion designer. She was the owner of fashion label "SuperTrash" from 2009 to 2018.

Life and career

Olcay Gulsen's parents are Kurdish born in Turkey. Gulsen was born in Waalwijk. She has four sisters and a brother. In 2002, Olcay Gulsen graduated from her Human Resource course. After graduation she moved to Amsterdam to start her first company, a HRM agency called Chill Agency, at the age of 21. She went on to start her second company named 2Stepzahead, importing international fashion brands. This gave her the opportunity to take on her third and biggest project to date: a fashion brand named SuperTrash. As of 2010, SuperTrash is sold in more than 2,000 sales points in 24 countries in Europe and America.
In February 2018 Olcay left SuperTrash. Four weeks later the company filed for bankruptcy leaving behind EUR 11 million of debt.

Awards

The SuperTrash brand specializes in dresses, tops and pants. A shoe line was added to the collection in 2009, featuring primarily high-heeled shoes supplemented by glamorous flats. Later that year a denim collection named STenim was launched. In 2010, five brand stores were opened in The Netherlands, one in Ibiza and several shop-in-shops. Additionally, an Amsterdam and Rotterdam Brand Store opened in 2011. In 2012 the label expanded internationally, opening up a store and Headquarters on London's Carnaby Street and New York's Prince Street. In total there are now 15 brand stores internationally, including Antwerp, Gent and Wijnegem in Belgium. The brand also introduced its new label ST. Girls in 2012 to fashionably dress 6-16-year olds. SuperTrash has also launched its own fragrance, Phenomenal and a range of nail polishes. In 2013 SuperTrash has evolved into a lifestyle brand instead of primarily a fashion label.

Personal

Olcay Gulsen lives in Amsterdam and London, was engaged to millionaire footballer Edgar Davids in 2006 but they split in 2012 which was seen on Dutch television RTL Boulevard.. In 2019 she has a relationship with radio deejay Ruud de Wild