Oliva is a municipality in the comarca of La Safor in the Valencian Community, Spain. To its east lie of coastline and beaches fronting the Mediterranean Sea, and eight kilometres to the north is Gandia. The Passeig runs through the centre of the town, and features a market each Friday. On the left side of the Marina beach is Kiko beach. The blue flagged beaches of Oliva stretch for ; many contain sand dunes. Oliva has one of the province's biggest and most colourful Moors and Christians Festivals in the area. In the old town there are two churches, Sant Roc and Santa Maria la Major. Sant Roc dates from the 18th–19th centuries, and Santa Maria from the 17th–18th centuries. At the top of the hill in the old town is Santa Anna Castle, built in the 16th century. In the centre of the village is a Roman kiln situated below one of the blocks of apartments on Santíssim street. Oliva's Old Town has historical streets which see various "fiestas" celebrated throughout the year: the falles "Fiesta" in March, the Moors and Christians in July and Setmana Santa.
Economy
About 80% of the economy of Oliva is based on the tertiary sector, especially in commerce, shops, banks and tourism, currently there are more than 30 banks in Oliva. The secondary sector makes up about 15% of the economy, with an extended industrial area, located outside of the city, in the south-east of Oliva. The primary sector, makes up less than 5% of economy, with extended plantations of oranges and tangerines, and minor plantations of avocado, loquat, fig, banana, prickly pear, etc.
Demography
In 2011, Oliva had a population of 28,400 inhabitants, of which, 7466 of the population were immigrants, with the majority coming from Bolivia, Ecuador, Morocco, United Kingdom and Romania. In Oliva there are citizens of more than 50 different countries, especially from South America, Europe, Africa and Asia In 2011 the unemployment rate in the city was 9.7% The median income of a person in Oliva in 2011 was €22,400
Climate
Oliva has a Mediterranean-Subtropical climate, with more than 230 days above. The winters are mild and temperate whilst summers are hot and dry. The average annual temperature is about. In winter, during the cold waves, the minimum temperature can fall slightly under. Temperatures below the freezing mark and snow are almost unknown in Oliva. Whilst in summer the average day-time temperature ranges from. Temperatures may vary, however during heat waves which occur every year, the temperatures always exceed and also can exceed. The wettest season is the autumn, while the driest season is the summer. Typically city has more than 300 days in a year with clear skies. Temperature and precipitation:
