Onida Electronics


Onida Electronics, also known as Mirc electronics is an Indian electronics and home applications manufacturing company of Mirc Electronics, based in Mumbai, India. Onida became well known in India for its colour CRT televisions and Smart TV.

History

Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd. In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" in 1981. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year.
Onida came out with the famous caption Neighbour's Envy, Owner's Pride. The popular theme of the ads was a devil complete with horns and tail in the 1980s.
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 3,014.6 million.
Mirc Electronics won an "Award for Excellence in Electronics" in 1999, from the Ministry of Information Technology, Government of India. Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.
The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast-growing East African market and the SAARC countries accounted for 16 per cent of export revenues. In addition to the Gulf countries, Onida has a presence in Russia, Ukraine and neighboring CIS countries. Apart from television exports to Russia, Onida also exports DVD players and high-end LCD televisions.

Products

Onida brand has following range of products: