PBS Wisconsin


PBS Wisconsin is a state network of non-commercial educational television stations operated primarily by the Wisconsin Educational Communications Board and the University of Wisconsin–Madison. It comprises all of the Public Broadcasting Service member stations in the state outside of Milwaukee.
The state network is available via flagship station WHA-TV in Madison and five full-power satellite stations throughout most of Wisconsin. As of April 5, 2009, all stations have converted to digital-only transmissions. PBS Wisconsin is also available on most satellite and cable television outlets.
Until the gradual move of instructional broadcasting to IPTV services, the network, as Wisconsin Public Television, was the main conduit of educational television, GED preparation and instructional television programming produced by the WECB, which aired through PBS, Annenberg Media, those stations serving portions of Wisconsin without a WPT station, and other educational television distributors. As of October 2014, the WECB now distributes this programming exclusively online, allowing the over-the-air network to carry PBS programming full-time.

History

WHA-TV signed on the air on May 3, 1954 as the first educational station in Wisconsin and the seventh in the United States. WHA-TV is the only public television station in the country that maintains a three-letter callsign, and one of only three analog-era UHF stations altogether with a three-letter callsign.
Wisconsin was a relative latecomer to educational television, despite its earlier leading role in educational radio. Channel 21's radio sister, WHA-AM, is one of the oldest educational radio stations in the world. By the time channel 21 signed on, UW had already launched a radio network that evolved into today's Wisconsin Public Radio. However, for most of the time from the 1950s through the 1970s, it was one of only three stations in the state that was a member of National Educational Television and its successor, PBS. The others were WMVS and WMVT in Milwaukee. The only other areas of the state outside of Milwaukee and Madison that had a clear signal from an NET/PBS member station were the northwest and the southwest. During the late 60s and into the early 70s, commercial station KFIZ-TV in Fond du Lac was contracted by the UW-Madison Board of Regents to simulcast portions of WHA-TV's broadcast day, bringing WHA's programming into the Green Bay and Milwaukee markets.
In 1971, the state legislature created the Wisconsin Educational Communications Board, activating five stations as semi-satellites of WHA-TV during the 1970s. The first was WPNE-TV in Green Bay in 1972, ending KFIZ-TV's part-time affiliation with WHA. This was followed by WHWC-TV in Menomonie and WHLA-TV in La Crosse in 1973; WHRM-TV in Wausau in 1975 and WLEF in Park Falls in 1977, most taking call signs that originated from their co-owned radio counterparts. Originally, programming origination was split between WHA-TV and WPNE-TV. The stations adopted the on-air name of Wisconsin Public Television in 1986, and by then WHA-TV had become the sole originating station. Transmission and station identification is based out of ECB's Madison facility; all stations still maintain studios at their respective universities, but have generally been deprecated with the evolution of public broadcasting and technology.
From 1960 to 2007, WHA-TV/WPT aired same-day tape-delayed coverage of some Wisconsin Badgers football and men's basketball home games, which was produced in association with UW-Madison's athletic department. This ended in 2007 with the Big Ten Conference's new media rights deals. The state network offers tape-delayed broadcasts of Badgers men's and women's hockey, women's basketball and volleyball throughout the year over the secondary Wisconsin Channel.
In 2018, Wisconsin Public Television collaborated with the American Archive of Public Broadcasting to preserve digitized items in the WPT collection.
On November 4, 2019, the network was renamed PBS Wisconsin, aligning itself with the new national PBS brand identity unveiled the same day.

Stations

Full-power stations

There are six full-power stations in the state network, each located in major cities throughout the state, and all are broadcast on the UHF band. On April 5, 2009, the state network ended analog service for all stations, which map via PSIP to their former analog channel location. All digital facilities and channels in the network except for WLEF were designed for pre- and post-transition use.
StationCity of license
Channels
VC / RF
First air dateCall letters' meaningERPHAATFacility IDTransmitter coordinatesPublic license information
WHA-TVMadison21
20
Taken from sister station WHA radio200 kW6096
WHLA-TVLa Crosse31
15
WHA LA Crosse400 kW18780
WHRM-TVWausau20
24
WHA Rib Mountain
172 kW73036
WHWC-TVMenomonie
28
27
WHA West Central Wisconsin291 kW18793
WLEF-TVPark Falls/Superior36
36
W Lee E. Franks
former WECB executive director
277 kW63046
WPNE-TVGreen Bay
38
25
W Public Broadcasting for NorthEastern Wisconsin212 kW18798

Digital television

The state network carries four digital subchannels:

Digital channels

Subchannel
Programming service
VideoAspectProgramming description
##.1 WPT-HD
'
720pThe network's traditional schedule; as of November 2019, transmitted in forced 16:9 widescreen for non-HD cable and satellite viewers. A SAP channel with Descriptive Video Service or alternate language audio is also provided.
##.2 Wisconsin Channel
'
720pFeatures WPT's and MPTV's programming about state issues and state history, university lectures, new local programs and performances from Wisconsin arts groups, along with alternate scheduling of lifestyle and drama programming.
##.3 WPT Create
'
480iAirs the full schedule of Create.
##.4PBS Kids
'
480iCarries the national 24-hour PBS Kids Channel; subchannel launched on January 16, 2017.

A translator network also serves portions of the state where over-the-air reception for a full-power station is hindered by area topography, and to fill in holes between full-power stations. All of the listed translators are owned by the WECB, and flash-cut from analog to digital in the first two weeks of November 2008, including adding the subchannel services. Each translator has its virtual channel mapped via PSIP to the channel number of the closest full-power station to the translator.
Call signLocationTranslator
channel
PSIP
station/channel
W15DJ-DSister Bay15WPNE 38
W16DU-DBloomington16WHLA 31
W24CL-DGrantsburg24WHWC 28
W29ET-DColoma29WHRM 20
W30DZ-DFence30WLEF 36
W19EN-DRiver Falls19WHWC 28

Network programming in Milwaukee and Superior–Duluth

PBS Wisconsin's public affairs programming is carried by WMVS in Milwaukee, including Here and Now, while WDSE in the Superior–Duluth market and WRPT in Hibbing air the shows in northeast Minnesota and northwest Wisconsin. The two stations also air the state network's live teen issues program Teen Connection quarterly with PBS Wisconsin, along with political debates and other important events originating from the Capitol such as the State of the State address and biennial budget address produced by the state network; in turn some Milwaukee PBS programming and MPTV-produced debates air on PBS Wisconsin, with programs such as Wisconsin Foodie in turn airing on WMVS. Some of the state network's tape-delayed sports coverage airs in Milwaukee on WMVT.

National presentations