PC Jeweller


PC Jeweller Limited is a jeweller based in New Delhi, India. It started operations in April 2005 with one showroom at Karol Bagh Delhi and 84 showrooms in India. It is a first generation business promoted by two brothers- Padam Chand Gupta and Balram Garg. It presently has 84 stores in 70 cities and 19 states.
PC Jeweller engages in the manufacture, export, wholesale and retail of gold and diamond jewelry in India. The company's business model consists of opening large format, standalone stores at high street locations. The company sells only hall marked jewellery and certified diamond jewellery.
Company Board of directors announced a share buy back scheme to arrest the fall of their's shares in market and later reversed their decision which let to huge loss of wealth to its shareholders.

Milestones

PC Jeweller has 86 stores in 70 cities.
The company procures a large portion of its gold under the Reserve Bank of India's Metal Loan policy. PC Jeweller had its initial public offering in December 2012. As of 2012 the company planned to open 20 stores each year and start opening franchise stores as well.