Pam Golding Property Group was founded by Pam Golding in 1976. As part of its global expansion, the company opened an office in London in 1986. In 2018, the Pam Golding Property Group acquired Cape Town-based online digital estate agency Eazi.com. CEO Andrew Golding stated that the acquisition would serve as part of the group's strategy to adopt an online, hybrid estate agency model, using technology to reduce costs, as well as access, to a greater degree, a higher volume, lower cost segment of the property market. In the same year, the company announced a strategic joint venture partnership with BidX1, the second largest auction house in Britain and Ireland, for a digital auction platform.
Operations
The company is headquartered in Cape Town, South Africa, and operates through a franchise system. Pam Golding Property Group has a network of over 300 offices in Sub-Saharan Africa, as well as offices in the United Kingdom, Germany, Mauritius, and Seychelles. Pam Golding Property Group also facilitates property sales and residency in Spain and Portugal, as well as property sales in the United States. Pam Golding Property Group operates the following companies:
The company has a partnership with South African mortgage company ooba, of which the former's CEO, Andrew Golding, is a board member, and residence and citizenship planning company Henley & Partners. Pam Golding Property Group also has partnerships with London-based real estate services company Savills, professional services company The Sable Group, is a member of Homecoming Revolution, theSouthern Africa Luxury Association, The Luxury Network, and is registered with the Franchise Association of South Africa.
Corporate Social Investment
In 2015, the company launched the Heart of Gold Trust, aimed at nurturing young talent by investing in the education of youth who do not have adequate financial resources. The Trust partnered with the Make A Difference Leadership Foundation, through which individuals can apply for a Heart of Gold Trust scholarship. Pam Golding Property Group was also a founding member of the Proudly South African initiative, aimed at promoting local purchasing, in order to combat poverty, inequality, and unemployment.
Awards
Pam Golding Property Group has won awards in categories in the Overseas Property Professional Awards, International Property Awards, African Excellence Awards, and has been awarded Superbrands Status.