Panorama Mall


Panorama Mall, in Panorama City, in the San Fernando Valley, Los Angeles, is an enclosed mall anchored by two large discount stores, Walmart, and Los Angeles-based Curacao, aimed primarily at a Hispanic customer base.
The mall originally opened as the open-air Broadway–Valley shopping center in 1955, and was renovated and enclosed in 1980. Similar to what happened with nearby Valley Plaza, after opening, additional department stores and retail strips opened on the edges of the Broadway center, and during the 1960s the merchants' association of the various owners marketed its retail properties collectively as the Panorama City Shopping Center. In 1964 it claimed to be the first center with four major department stores.

History

The Broadway–Valley shopping center, as it was then known, opened on October 10, 1955, as a single strip of stores along Van Nuys Blvd. north of Roscoe Blvd, with of retail space adjacent to and sharing a parking lot with a Broadway department store designed by architect Welton Becket. Silverwoods, Mandel's, Kinney Shoes, Lerner's and Woolworth were the other stores in the complex.
The anchor department stores opened as follows:
A 1964 advertisement promoted 86 stores collectively as the "Panorama City Shopping Center" – not just the Broadway and Silverwoods complex. These included three full-line freestanding department stores within one block of The Broadway.
By the 1970s, business had declined compared to other regional malls that had opened in the Valley, such as the Sherman Oaks Galleria, Sherman Oaks Fashion Square, and Northridge Fashion Center.
In 1979, the Santa Monica-based MaceRich Co. real estate development firm and the Connecticut General Mortgage and Realty Investments Co. bought the mall for $5.8 million and enclosed and renovated it. The $7 million in improvements included a refresh to the look of the mall, new construction including a second strip of shops, plus a roof over the mall walkway. The retail sales area increased to and the mall was physically connected to the adjacent Broadway store. A large stainless sculpture by artist Sebastian Trovato was added, portraying intertwining rings.
In 1986, the Panorama Mall ranked 40th out of the 61 regional shopping malls in Los Angeles and Orange Counties with more than $68 million in annual sales. Business was improving, according to the manager of the Broadway, but the Los Angeles Times characterized retail in the area as "awaiting revival".
In the late 1990s, Walmart opened in the building vacated by the Broadway after that chain's merger into Federated Department Stores and then Macy's.
The owners renovated the mall again for $1 million in 2005.
As of 2019, the abandoned Montgomery Ward store across from the mall is set to become a residential and retail mixed-use development.