The original driving force behind the festival was a secretary of the South Pacific Forum, Roy Vaughan. His idea to create an event to celebrate the cultures of the South Pacific came to realisation in February 1991 when he showed his proposal to several high-ranking officials of South Pacific nations: Cook Islands Consul GeneralBill Te Ariki, Papua New Guinea Consul General Alister Martin and others. Initially the festival was supposed to happen in Central Auckland. The newly formed South Pacific Island Nation Development Agency accumulated feedback from the community changed the location to Western Springs a week and a half before the event; Western Springs was supported by the mayor, Les Mills, and the City Council. The first Pacifika Festival was held 6-12 March 1993, its community day was visited by 30,000 people. The scope of the festival broadened at the very first event as several Micronesian and Melanesian groups chose to participate. Despite some initial scepticism and remarks on lack of representation in an evaluation report delivered by Nancy Sheehan overall it was successful. The festival was awarded with Creative New Zealand Creative Places Award next year. Annual events were being held for the first 4 years without significant change. In 1997 after a reorganisation the Auckland City Council encapsulated Pasifika committee and the support from the South Pacific Island Nation Development Agency became redundant. After that, the new event coordinator Pitsch Leiser worked towards making the festival sustainable for the two years he'd been involved with it. At that time the visitors’ numbers started to grow rapidly.
The mid-years
The Pasifika 1999 was the first Pasifika festival with a large company sponsorship. Although the involvement of KFC as the main sponsor was deemed highly controversial, it helped to increase the budget and attracted other major sponsors to the consequential events. The other important development of that year was the concept of 'national villages' that were presenting culturally appropriate items and performances. After the event Leiser stepped down from the coordinator role. The new coordinator, Michelle Khan, re-established communication with the communities, raised the stallholder's fees and worked on improving and increasing the role of villages that were mainly just market stalls while the performances mainly occurred at the main stages. The organisers started to express their concerns to the performing groups if they felt that the performance quality was lacking, advising them to gain more experience at smaller local festivals. The Pasifika Festival 2000 was attended by close to 100,000 people. The 2001 festival was awarded with the Creative New Zealand Creative Places Award. The 2002 festival was jointly organised by Mere Lomaloma Elliot and a non-Pacific event manager, but it was deemed unsuccessful due to the lack of mutual understanding between them. Elliot was appointed the festival's director in 2003 and held that position until 2006. The position of the full-time festival administration was vacated in 2004 and filled by Rebecca Knox, who in 2006 initiated splitting of the director position into 2: the operations manager and the strategic/relationships festival director.
2010s onwards
Maiava reworked the compensations model for the participants. The auditioning process was streamlined by Tanya Muagututi’a who also established a workshop for emerging artists. Around that time the preparations started taking the whole year, and many staff members do it as a full-time job. After the 2010 festival Pasifika was moved under the Auckland Tourism Events and Economic Development jurisdiction. The question of Māori exclusion bothered many people, but the organisers could not immediately find a solution that would be appropriate for all parties involved. The 2012 festival was only two days long, and its length is limited to 2 to 3 days as of 2019. Pasifika Festival 2014 had 11 unique villages showcasing the cultures of 11 Pacific Island nations: Cook Islands, Fiji, Hawaii, Kiribati, Niue, Samoa, Tahiti, Tonga, Tokelau, Tuvalu and Aotearoa. The 11th Hawaian village was added that year. In 2015, the festival was moved temporarily to Hayman Park in Manukau after the discovery of Queensland fruit flies in the Grey Lynn area near Western Springs. In 2016, it moved back to Western Springs. In 2019, the festival was cancelled for safety reasons due to the Christchurch mosque shootings. In 2020, the festival was again cancelled due to the Coronavirus Pandemic.
