Patricia Seybold Patricia B. Seybold , CEO of Patricia Seybold Group, is the author of Customers.com , The Customer Revolution , Outside Innovation , and co-author of Brandchild . Her books,, discuss the impact that technology and evolving customer behavior have on business trends . Ms. Seybold is a strong advocate for the idea that customers should be engaged in the brainstorming work that precedes the conception of successful products and services.Published work Patricia B. Seybold with Ronni T. Marshak. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond . Crown Business , 1998 . Patricia B. Seybold with Ronni T. Marshak. The Customer Revolution . Crown Business, 2001. Patricia B. Seybold. Outside Innovation: How Your Customers Will Co-Design Your Company's Future . Collins , 2006. Martin Lindstrom and Patricia B. Seybold. Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands . Kogan Page , 2004.
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