Patrick Ricard


Patrick Ricard was a French entrepreneur and Chairman and CEO of the liquor and wine group Pernod Ricard.
After studying business in France, Germany and the United States, Patrick Ricard joined the Ricard company, founded by his father Paul Ricard in 1932. He held successive positions in the company's main departments, becoming Managing Director in 1972. With the creation of Pernod Ricard in 1975 he was appointed Group Managing Director and then, in 1978, Chairman and CEO.
He was the architect of the Group's ambitious strategy of growth through acquisition, aimed at broadening the product range and accelerating the development of the international business. The strategy proved a resounding success, particularly through the acquisitions of Seagram and Allied Domecq, sales outside France now accounting for 90% of turnover as against 17% when the Group was formed.

Achievements

In 2003, Patrick Ricard was named "Person of the Year 2003" by the French-American Chamber of Commerce in New York City.
On 13 July 2007, Ricard was awarded Commander of the Legion of Honour.
Amongst other distinctions, Ricard was Knight of the National Order of the Merit.

Personal life

Patrick Ricard was married with three children. His interests included hunting and opera.
He died suddenly on 17 August 2012 following a cardiac incident in Toulon.