Pelican Place at Craft Farms
Pelican Place at Craft Farms is a lifestyle center in Gulf Shores, Alabama. It is planned to expand to. It was designed by CMH Architects of Birmingham, the firm that also designed the Eastern Shore Centre in nearby Spanish Fort. It was developed by Colonial Properties as part of their "Pinnacle" brand of lifestyle centers and was originally known as the Pinnacle at Craft Farms. In September 2015, Langley Properties, the development's most recent management company, sold Pelican Place to RCG Ventures of Atlanta, Georgia, for more than $18 million.
Pelican Place has six anchors. These include a fourteen screen Cobb Theatres multiplex, a Target, a Books A Million, a Bed Bath & Beyond, a 90-room Courtyard by Marriott hotel, and a Publix. The main in-line tenant buildings of the shopping center are oriented along a linear street-scape, which is then intersected to the east by a pedestrian oriented restaurant plaza and splash fountain. Pelican Place was developed as a retail and entertainment component of the Craft Farms golf community, from which it is separated via a landscaped man-made retention pond. It is the primary retail component of the master-planned community.