The site of Pembroke Mall was originally occupied by farm land. Construction began on the mall in March 1965. A year later, the mall's first twenty-one stores opened to the public. Sears and Miller & Rhoads, respectively the western and eastern anchor stores, opened shortly afterward. Besides these two anchor stores, the mall also featured a Woolworthdime store near the middle. A 1981 expansion added local department storeRices Nachmans as a third anchor store. Four years later, Allentown, Pennsylvania-based Hess's acquired the Rices Nachmans chain and re-branded all stores as Hess's. Miller & Rhoads closed its location at Pembroke Mall in 1990, and within a year, the former Miller & Rhoads space was replaced with Uptons, a chain based in Atlanta, Georgia. Hess's sold its Hampton Roads area stores to Proffitt's in 1993 and subsequently, Proffitt's sold all of its area stores to Dillard's in 1998. Stein Mart was also added as an anchor next to Uptons in the mid-1990s. By the mid-1990s, Pembroke Mall started to lose tenants, primarily to newer, larger, and better malls in the area such Lynnhaven Mall and MacArthur Center. In 1997, the entire Woolworth chain was shuttered, leaving a large vacancy in the mall, and two years later, Uptons closed as well, followed by Dillard's in 2002.
Redevelopment
In 2003, the mall's management embarked on a mall-wide redevelopment. New floor tiles were laid throughout the entire concourse, and several restaurants opened on the periphery. Kohl's, a department store chain based in Wisconsin, opened its first Hampton Roads location in the former Uptons space that year. Other additions included a food court in the mall's southern wing, as well as several national chain tenants, such as Pacific Sunwear and Hot Topic. Freight Liquidators, a local furniture store, also briefly operated in the former Dillard's space. In 2006, most of the mall's northern wing was demolished. The movie theaterclosed in 2011, and it was torn down for a Target store which also took up the space of the former Dillard's. The food court annex was torn down in 2012. In 2013, the former food court became Old Navy and Coastal Edge, and an Off Broadway Shoe Warehouse was added at the site of the former Woolworth's, restoring the original interior/exterior access. In 2015, it was announced that the Sears store would be downsized, with portions of it to be leased to Nordstrom Rack, The Fresh Market, and DSW Shoe Warehouse. Only Sears is accessible from the mall interior. The detached Sears Automotive building has been replaced with a freestanding REI store.http://www.topix.com/forum/com/sears-holdings-corporation/TVRSV7PDLT2UEMNCFTruist Financial and Smokey Bones operate outparcels on the Seritage site. On June 28, 2018, it was announced that Sears would be closing as part of a plan to close 78 stores nationwide. The store closed in September 2018.
