The Phoenix International Media Centre, also known as the Phoenix Centre is a building in Beijing, China. It is located in the southwestern corner of Chaoyang Park in Beijing. The centre features a torus-like design. The building's sculptural shape originates from the "Möbius strip" and establishes a harmonical relationship with the alignment of the turning road, the street corner, and Chaoyang Park.
History
In 2007, Phoenix Television, a Hong Kong-based television network, proposed to build a media centre in Beijing. The building meant to represent not only the corporation spirit of Phoenix TV but also the profound cultural tradition of China. The centre was designed by the government-owned Beijing Institute of Architectural Design, with executive chief architect Shao Weiping. The enclosing of the final form involved 3,800 glass panels. Unlike the nearby CMG Headquarters, the building is reportedly open to the public.
Design
According to Architect Shao Weiping, the design of the building resembles DNA-like double helix that has been wrapped into a loop. He adds that the circular contours of the Phoenix complex echo the yin-yang symbol of ancient Chinese philosophy. The Phoenix Centre is notable for being an experimental building designed by a domestic firm. Within the doughnut-shaped exterior "shell" are two conventially-structured interior towers. The contours were designed using parametric3D modelling software. The software, including Frank Gehry’s Digital Project modeling tools, enabled him to "intricately manipulate" the parameters of the overall design and structural engineering of the Phoenix Center, to precisely control the airflow around the building and to convert the facade’s steel diagrid into a network of miniature canals to transport raindrops into an array of reflective pools surrounding the building. The structure features a parametrically designed atrium. The building covers a land area of 18,000 m2, with a construction floor area of 72,478 m2. The two independent office towers under the shell generate shared public space. In the east and west parts of the shared spaces, there are continuous steps, landscape platforms, and sky ramps. A dedicated visitors’ pathway winds past the building’s broadcasting studios and explorers may interact with reporters during the tour. The centre accommodates television production studios, offices and businesses.
