According to Greek mythology adopted by the Etruscans and Romans, when Hercules had to perform twelve labours, one of them was to fetch the Cattle of Geryon of the far West and bring them to Eurystheus; this marked the westward extent of his travels. A lost passage of Pindar quoted by Strabo was the earliest traceable reference in this context: "the pillars which Pindar calls the 'gates of Gades' when he asserts that they are the farthermost limits reached by Heracles". Since there has been a one-to-one association between Heracles and Melqart since Herodotus, the "Pillars of Melqart" in the temple near Gades/Gádeira have sometimes been considered to be the true Pillars of Hercules. Plato placed the fictional island of Atlantis beyond the "Pillars of Hercules". Renaissance tradition says the pillars bore the warning Ne plus ultra, serving as a warning to sailors and navigators to go no further. According to some Roman sources, while on his way to the garden of the Hesperides on the island of Erytheia, Hercules had to cross the mountain that was once Atlas. Instead of climbing the great mountain, Hercules used his superhuman strength to smash through it. By doing so, he connected the Atlantic Ocean to the Mediterranean Sea and formed the Strait of Gibraltar. One part of the split mountain is Gibraltar and the other is either Monte Hacho or Jebel Musa. These two mountains taken together have since then been known as the Pillars of Hercules, though other natural features have been associated with the name. Diodorus Siculus, however, held that, instead of smashing through an isthmus to create the Straits of Gibraltar, Hercules "narrowed" an already existing strait to prevent monsters from the Atlantic Ocean from entering the Mediterranean Sea. In some versions, Heracles instead built the two to hold the sky away from the earth, liberating Atlas from his damnation.
Phoenician connection
Beyond Gades, several important Mauretanian colonies were founded by the Phoenicians as the Phoenician merchant navy pushed through the Pillars of Hercules and began constructing a series of bases along the Atlantic coast starting with Lixus in the north, then Chellah and finally Mogador. Near the eastern shore of the island of Gades/Gadeira Strabo describes the westernmost temple of Tyrian Heracles, the god with whom Greeks associated the Phoenician and Punic Melqart, by interpretatio graeca. Strabo notes that the two bronze pillars within the temple, each eight cubits high, were widely proclaimed to be the true Pillars of Hercules by many who had visited the place and had sacrificed to Heracles there. But Strabo believes the account to be fraudulent, in part noting that the inscriptions on those pillars mentioned nothing about Heracles, speaking only of the expenses incurred by the Phoenicians in their making. The columns of the Melqart temple at Tyre were also of religious significance.
The Pillars in Syriac geography
scholars were aware of the Pillars through their efforts to translate Greekscientific works into their language as well as into Arabic. The Syriac compendium of knowledge known as Ktaba d'ellat koll 'ellan. "The Cause of all Causes", is unusual in asserting that there were three, not two, columns
Dante's ''Inferno''
In Inferno XXVI Dante Alighieri mentions Ulysses in the pit of the Fraudulent Counsellors and his voyage past the Pillars of Hercules. Ulysses justifies endangering his sailors by the fact that his goal is to gain knowledge of the unknown. After five months of navigation in the ocean, Ulysses sights the mountain of Purgatory but encounters a whirlwind from it that sinks his ship and all on it for their daring to approach Purgatory while alive, by their strength and wits alone.
The Pillars appear prominently on the engraved title page of Sir Francis Bacon's Instauratio Magna, 1620, an unfinished work of which the second part was his influential Novum Organum. The motto along the base says Multi pertransibunt et augebitur scientia. The image was based on the use of the pillars in Spanish and Habsburg propaganda.
Spain once reached the so called New World, changed the original "Non plus ultra" to "Plus ultra" as recoded in its coat of arms meaning the opening to a new era of geographical discoveries.