Plastic Pollution Coalition


The Plastic Pollution Coalition is an advocacy group and social movement organization which seeks to reduce plastic pollution. PPC operates under the fiscal sponsorship of the umbrella organization Earth Island Institute

Positions

PPC asserts that plastic recycling is unhelpful. Instead, they endorse taxes on plastic bags, propose the elimination of single-use plastics, and emphasize producer responsibility for the end-life of their products.

History

PPC was founded by Manuel Maqueda, Daniella Russo, Lisa Boyle, and Dianna Cohen in October 2009. In 2010, PPC was the host of TEDx event "Great Pacific Garbage Patch: The Global Plastic Pollution Crisis" discussing the Pacific trash vortex.
From April 2011 until June 2014, PPC operated a news website called The Plastic Free Times.
In 2017, an advocacy video for the Plastic Pollution Coalition was made featuring the top 11 finalists from the 10th season of American Idol. PPC alleges that American Idol producer 19 Entertainment contributed to the video and then demanded that it be removed from the internet under pressure from corporate sponsors.
A couple of the organization’s markets have become home to Sustain L.A. Refill Station, a business aimed at supplying customers with some of the products that are hardest to obtain without also buying new plastic bottles — shampoo, hair conditioner, liquid soap, laundry detergent and household cleaners.

Legal cases

In 2015, PPC and the environmental law firm Greenfire sued 3,000 plastic manufacturers in California for allegedly violating stormwater permitting requirements of the Clean Water Act.
In April 2020, PPC and the Earth Island Institute filed a law suit against Clorox, Coca-Cola, Mars, Nestlé, PepsiCo, Procter and Gamble in California superior courts alleging that these companies of polluting waterways, coasts, and oceans with millions of tons of plastic packaging. The suit claims they violations of the California Consumers Legal Remedies Act, public nuisance, breach of express warranty, defective product liability, negligence, and failure to warn of the harms caused by their plastic packaging. The American Beverage Association responded to the suit with a statement by saying some of their members' are actively addressing the problem of plastic pollution. The suit claims that the defendant companies collectively produce about 15% of all single-use plastic packaging.

Endorsements

PPC has used celebrity endorsements to attract support. One video produced by PPC featuring actor Jeff Bridges was viewed by hundreds of thousands of people. Celebrity supporters include Jeff Franklin, Jeff Bridges, Alexandra Paul, Amy Smart, and Ben Harper

Criticism

PPC has campaigned to pressure companies to discontinue plastic packaging. Albe Zakes, spokesman for TerraCycle, while expressing support for PPC's goals, has questioned whether switching to glass bottles instead of plastic is better for the environment.