Platform (shopping center)
Platform is a shopping center in Culver City, California, on Los Angeles' Westside. It has also been called a boutique retail center or design quarter, and houses boutiques, fitness studios, offices and restaurants in a repurposed industrial building. Magazine FastCompany called out Platform as a "template for a new kind of shopping experience" which fights the trends of traditional malls dying. Tenants are required to provide experiences which are unique to Platform. Artist Jen Stark painted an 80-foot-high mural on the side of the building. Other elements to provide a unique experience are brightly colored tables and chairs and a curated music playlist featuring artists like Grimes and Glass Animals.
The center won the annual LA Architectural Awards in 2017.