Pop-up hotel


A pop-up hotel is a hotel which is temporary, being at a location for a short time before being moved. Such hotels may be built from pre-fabricated modules which are plugged together on site or from collapsible structures such as tents or they may be fully mobile, being built on a large vehicle. Often seen as an alternative to glamping, such hotels provide accommodation for seasonal or unique events such as large outdoors music festivals, retreats, weddings or sporting events.

Description

The pop-up hotel trend is part of a global approach of the hospitality industry to create authentic, ultra-local and transient experiences.
Marriott Hotels & Resorts partnered with the Coachella Valley Music and Arts Festival to offer pop-up accommodations on the grounds of the festival.
Companies such as Flash Camp and Collective Retreats are specialized in pop-up hotel offers. Snoozebox is a pop-up hotel brand that follows festivals in the UK. IceHotel in Sweden was created in 1989 and offers a seasonal fully hand-carved ice resort along the Torne River. The Pop-Up Hotel, which launched during the 2011 Glastonbury Festival, specializes in luxury pop-up hotel offers, and partenered with Historic England in 2013 for an event at the Osborne House. The Copenhagen-based architecture firm Pink Cloud worked on a new pop-up hotel concept that would capitalize on vacant office spaces. Poshtel PopUp is also a stylish brand. The London-based company Black Tomato has a service for its customers to create a pop-up hotel anywhere they want.
The concept of pop-up hotels is also being reused by consumer brands and pop-up retail operations. Nutella opened a hazelnut spread-themed pop-up hotel in the Napa Valley in January 2020.