Positivus Festival is an annual, three-day summer music and culture festival held in Salacgrīva, Latvia. First held in 2007, Positivus combines a variety of genres, including indie, pop, folk, electronic and more styles in between. The festival is organized by . The festival always takes place during an extended weekend- from Thursday afternoon until Sunday morning of the third week of July. Positivus Festival is the largest music and arts festival in the Baltic States that takes place every year in the middle of July. Every year Positivus Festival is becoming more and more popular in Europe. It is a festival with international chart toppers and underground emerging talent set in an idyllic holiday location. Positivus Festival has been awarded the title "Best European Festival" and is mentioned in many shortlists as one of the top music festivals to visit in Europe. Positivus festival has a vibe of bohemian, friends and family oriented sort which weighs over the loud party vibe more common at music festivals. Positivus attendance has been around 30000 people for the last few years. Over the years there have been up to six live stages featuring around 60-70 artists every year on average, most notably including Pixies, Alt-J, Ellie Goulding, The Lumineers, Hot Chip, John Newman, Placebo, M83, Air, Iggy Pop, Tom Odell, Elbow, Daughter, Kraftwerk, Bastille, The Kooks, Sigur Rós, Imagine Dragons, The XX, Hurts, OK Go, Muse and many others. The festival line-up usually consists of a number of chart topping artists as well as new and exciting performers from all over the world, with Latvian and Estonian artists having a strong presence. The festival takes place only 12 km from the Estonian-Latvian border, therefore there is a strong attendance of Estonian visitors, musicians, caterers and marketers as well as festival personnel, rendering Positivus an unofficial yearly meeting of the two neighbour countries. Estonians call it "Estonia's biggest music festival in Latvia".
Landscape
Positivus is held in the Latvian coastal town of Salacgrīva; it's located between the A1Via Baltica highway and the beach of the Riga Bay. The festival offers access to meadows, forests, the beach, as well as the local town of Salacgrīva.
Camping
The festival camping site is located on the other side of the A1 Via Baltica road, directly across from the festival venue and it is sponsored by Merrild coffee, which provides complementary coffee refills for campers during the entire festival. The camping grounds also has catering services. The car parking is located within a short distance from the camping site. As of 2016 there has been a separated area for caravans and trailer houses.
