Power (2014 Telugu film)


Power is a 2014 Indian Telugu-language action comedy film directed by K. S. Ravindra and produced by Rockline Venkatesh under the banner Rockline Entertainments, both marking their debut in Telugu cinema. The features Ravi Teja was the male lead along with Hansika Motwani and Regina Cassandra playing the female lead roles. S. Thaman composed the music while Gautham Raju edited the film. Arthur A. Wilson and Jayanan Vincent handled the film's Cinematography. The film is recorded as "super hit" at the box office. The film revolves around two similar looking people, Baldev Sahay - a corrupt ACP in Kolkata and Tirupathi - a person aspiring to become a police officer in Hyderabad. The home minister of Bengal recruits Tirupathi to play as Baldev to catch a gangster rescued by Baldev. Rest of the story is all about why Baldev became a corrupt cop and how Tirupathi executed the unfinished mission of Baldev.
Production began on 11 December 2013. The film's talkie part was shot in Hyderabad, Bangalore, Kolkata, Chennai and Bangkok while two songs were shot in Bulgaria marking it the first Telugu film to be shot there. Principal photography ended on 14 August 2014. The film was released on 12 September 2014. This film was remade into Bengali with the same title in 2016 starring Jeet, Sayantika Banerjee, and Nusrat Jahan. The film was dubbed in Hindi as Power Unlimited.

Plot

Baldev Sahay is shown to be a corrupt yet valiant police officer working as an Assistant Commissioner of police in Kolkata. In an attempt to save a dreaded gangster named Ganguly Bhai, he loses his life and Ganguly is kidnapped by Baldev's allies Kundan and Rajeev. The Home Minister Jayavardhan is concerned about Ganguly being apprehended. Upon hearing the news of Baldev's death, his mother loses consciousness and is admitted to the hospital. Jayavardhan promises to the people that he will apprehend Ganguly bhai and offers his resignation if he is not successful doing the same. The media and the people comment on how an honest man like Jayvardhand had a really bad brother.
Meanwhile, in Hyderabad, Tirupathi, a look-a-like of Baldev Sahay, is a happy-go-lucky guy whose sole aim in life is to become a police officer. He lives with his brother-in-law Animutyam who is a circle inspector and every now and then, he steps into Animutyam's shoes to live his dream, albeit for a short period of time. To change his fortunes, he approaches Nirupama who claims to be a trader in gemstones relating to astrology, which can change a person's fortune but in reality she is just a con-woman. She gives him a ring which actually has no powers.
Tirupathi ends up helping his brother-in-law to apprehend a dangerous criminal. However, Animutyam takes all the credit at the press meet which Tirupathi also attends. Animutyam later reveals that he had rejected Tirupathi's application to the police academy and that he resents him. By chance, Jayavardhan notices Tirupathi on the news. Just when it looks like his dream will never come true, Tirupathi is approached by Jayavardhan to take the place of Baldev and pretends as a person with noble intentions to put Ganguly in Jail. Tirupathi accepts it and visits Kolkata. He is posted to Kalighat and impersonating as Baldev, frees Ganguly from Kundan and Rajeev. He takes Ganguly to Jayavardhan. Jayavardhan stabs Tirupathi, severely injuring him. Jayavardhan reveals to Tirupathi that Ganguly is his actual brother and not Baldev as he had made him believe. He leaves Tirupathi to his fate. Kundan and Rajeev later track him down and treat him. When he recovers, they narrate the story of Baldev to Tirupathi.
Kundan and Rajeev were appointed as Baldev's assistants by the commissioner of Anti-Corruption Bureau A. K. Mishra to acquire proofs of Baldev's corruption. Baldev is always accompanied by Venkat, a corrupt police officer along with Kundan and Rajeev everywhere he goes. He meets Ganguly and makes a deal with him for a huge ransom to handover Tiwari, the only witness in the murder case of ACP Gautham and his family who were killed by Jayavardhan's brothers Ganguly and Chotu on the former's order. In the meantime, he falls in love with Vaishnavi, a philanthropist who too reciprocates it later. To get the proofs of Baldev's corruption, Kundan and Rajeev conduct a raid on his house where Vaishnavi is also present, who is livid on Baldev for maligning the goodwill of Aasha Foundation managed by her. There Kundan and Rajeev find a flash drive with a list of many police officers whom they suspect of being involved with Baldev in his corruption scam. However, they are surprised that even they are on the same list.
Baldev's uncle then reveals the truth behind Baldev. Baldev's mother wants to see him as a police officer and is admitted in a hospital for an important surgery. Baldev pays 1 million as fees for the surgery but at the selection, he is asked to pay a bribe of 1 million which is most common for all candidates according to the seniors. Baldev returns dejected but lies to his mother that he is selected to make her happy. Next morning, Baldev receives posting orders and he rushes to the hospital to show the same to his mother and uncle. But his mother is announced dead as she wished to forego the surgery to make Baldev a police officer. Baldev then vows to turn a corrupt police officer to pay the money on behalf of the honest candidates who are about to join police force without their knowledge because of which they would not resort to corruption, which was the reason for his mother's death. After this incident, Baldev and Vaishnavi get engaged.
Meanwhile, Baldev kills Chotu and arrests Ganguly for the murder case of ACP Gautham, with Tiwari serving as the chief witness. When he is about to present Ganguly and Tiwari in the high court, Venkat sells the evidence documents for a huge bribe along with the information regarding Tiwari and Baldev. Acting upon this information, Ganguly's goons kill Baldev's uncle and then proceed to attack Baldev and Tiwari at the court. However, Vaishnavi and Tiwari are killed in the hit while Baldev escapes. Baldev then retaliates and kidnaps Ganguly from Venkat's custody with the help of Kundan and Rajeev. In the process, he meets with a car accident at a hilly area and his car explodes, killing him. Tirupathi, now realising the truth, decides to set things right.
Jayavardhan, meanwhile, provides falsified evidence against the incumbent Chief Minister by claiming him to be the one who was backing Ganguly Bhai the whole time. After this incident, the Chief Minister is forced to step down and subsequently is arrested. Jayavardhan then gives his nomination for the post. Meanwhile, Ganguly Bhai despite being imprisoned starts operating his crime regime from within.
Tirupathi rejoins the force and goes to Jayavardhan's house and makes a deal with him so as to keep his post provided that he, Tirupathi, turns a blind eye to all the activities of Ganguly bhai. Tirupathi then becomes close to Jayavardhan's PA, Raja who gets agitated after he is insulted by Jayavardhan at a particular incident. Tirupathi introduces him to Nirupama and gets her to give him a ring to change his fortunes. However, it is, in fact, a camera embedded inside the fake gemstone with a microchip to capture audio. With the help of this ring, Tirupathi exposes Jayavardhan's corruption and evil designs to the media.
Jayavardhan gets cornered and runs away "underground" along with his brother. In the process he kidnaps Nirupama, Rajeev, Kundan and Animutyam's Family. Meanwhile, A K Mishra, who has been following up this case with close interest unearths the fact that Baldev and Tirupathi are one and the same. Right before the car explosion, Baldev, is thrown off the car and falls onto a freight carrier, rendering him unconscious. The truck carries him to Hyderabad and he is taken to the hospital. Animutyam is given the case. Animutyam's wife had lost her brother, named Tirupathi, long back in her childhood and has been searching for him ever since. Animutyam, realizing that the person in front of him is suffering from amnesia, decides to pass him off as his wife's brother to keep her happy but mainly to ensure that he wouldn't have to spend huge amounts of money for her search. Mishra reveals this fact to Jayavardhan and Ganguly and warns them that if Tirupathi comes to know of the truth, then they shall be even more sorrier than they are now. Tirupathi crashes into the strong hold of Ganguly Bhai and kills him and arrests Jayavardhan.
Kundan, Rajeev and everyone else decide not to reveal the truth to Tirupathi/Baldev and thus spare him the anguish over his uncle's and fiancé's death. Tirupathi later marries Nirupama and lives happily ever after in Kolkata while still posing as Baldev Sahay.

Cast

Development

Before release of the Gopichand Malineni's directorial Balupu, Ravi Teja listened to the script narrated by K. S. Ravindra, one of the writers of Balupu and finalized the film as his next project. Director cum producer Y.V.S. Chowdary, who produced Ravi Teja's Nippu in the past was announced as the producer of the film. The film was launched on 1 September 2013 at Y.V.S. Chowdary's office in Hyderabad. But because of financial problem, Y.V.S. Chowdary walked out of the project. Later prominent Kannada producer Rockline Venkatesh agreed to produce the film. The film had a second opening ceremony on 11 December 2013 at Filmnagar in Hyderabad. Kona Venkat, S. Thaman, Allan Amin and Gautham Raju were roped in as the dialogue writer, music director, fights choreographer and editor of the film respectively and coincidentally they all were a part of Ravi Teja's Balupu. Apart from them, Arthur A. Wilson, Brahma Kadali and A. Kumar Varma were roped in as the cinematographer, art director and production executive of the film respectively. The film's launch made headlines on 11 December 2013, a special calendar date that comes once in every 100 years. The film's title Power was declared on 24 January 2013. Incidentally, it was the title for Ravi Teja’s film under Meher Ramesh’s direction which never took off.

Casting

After Ravi Teja was signed to play the lead role, Hansika Motwani was roped in to play the female lead opposite Ravi Teja marking her first collaboration with him. She confirmed the news in her Twitter. She added "I can't reveal much about the character as it's premature to comment on it. But all I can say is that my role would be very unique and something that the audience have not seen so far. All this while, I've been playing bubbly and chirpy roles. But this time, my role is a performance-oriented one and I'm looking forward to it." Apart from them, Prakash Raj, Brahmanandam, Kota Srinivasa Rao, Brahmaji, Posani Krishna Murali, Mukesh Rishi, Ajay, Sampath Raj, Subbaraju, Sapthagiri, Surekha Vani and Jogi Brothers were said to be the other vital cast in the film during the press meet held on the second opening ceremony of the film. It was also reported that Ravi Teja would play the role of a police officer in this film. Soon after the launch of the film, reports emerged that the team is searching for an actress for the role of the second heroine and few actresses names were shortlisted. It was also reported that the makers recruited popular Hindi Television actress Ragini Khanna as the second heroine which marks her South Indian debut.
But Regina Cassandra was selected as the second heroine which she confirmed later. In an interview to The Times of India in early March 2014, Regina, about her role in the film, spoke "It's a big project for me and I'm quite excited about it. I like experimenting with my looks in films and I got a chance to do something radically different in terms of my appearance in Power. Besides, I have a strong characterization in the film. I hope I can pull off the role and get the audience in tune with the emotion in the film. It's going to be a challenging task for sure". After watching Suseenthiran's Pandiya Naadu, Harish Uthaman was selected for a negative role in the film by K. S. Ravindra. About his role, Harish said to the IANS that he would be playing the role of Sampath Raj's brother in this film. This marked his debut in Telugu cinema. It was revealed later that Ravi Teja's character is named ACP Bal Dev while Regina's character is named Vaishnavi.

Filming

The principal photography was planned for a start from 5 November 2013. However it couldn't start then due to unknown reasons. It was said during the film's opening ceremony that the film would be extensively shot in Hyderabad and Kolkata from 11 December 2013. After much silent shoot, it was reported that a song was shot on Ravi Teja and Hansika at Orion Mall, Rajajinagar at Bangalore. The song was said to be a mix of Telugu and Hindi words in which the main phrase is Zindagi Na Milegi Dobara. It was choreographed by Vishnu Deva and the song was shot for five days. Later the film's shoot continued in Kolkata and Nagpur for a month. After shooting for a couple of weeks in Hyderabad and Bangalore, it was reported that the unit would proceed to Bangkok to shoot some action sequences. Meanwhile, the film's shoot continued in Hyderabad till Mid March and the next schedule started in Chennai from 17 March. After the team returned from Chennai, Regina joined the sets of the film on 25 March in Hyderabad. After completing shoot in locales of Hyderabad, the unit proceeded to Kolkata to start its next schedule of shoot from 6 April. It continued later at a house set in Annapurna Studios where Manam was shot. In the end of April, it was reported that the film's shoot would proceed later to Bangkok in the first week of May to shoot a fight sequence. There, a heavy chase sequence was planned to be shot in the supervision of Allan Amin which was said to have costed around 2 crores.
In the second week of May, the shooting continued at a police station set in Ramoji Film City where some crucial scenes were shot. Ravi Teja, Brahmaji, Ajay and Kota Srinivasa Rao along with few other fighters were involved in that shoot which lasted for 3 days. Days later, some of the crucial scenes of the film was shot at Tagore House in Ramoji Film City on the lead pair. By that time, it was said that the film is in its final stages of principal photography and may end soon. In the fourth week of May, some key drama and sentimental sequences were shot at Hyderabad in which the lead star cast took part. The next schedule started on 23 June at Hyderabad. After a silent shoot at Hyderabad, the song Nuvvu Nenu Janta was shot on Ravi Teja and Hansika at Bulgaria in the second week of July 2014. The pre-planned Bangkok chase schedule started on 22 July 2014 and lasted for 10 days. On 28 July 2014 a car blast happened in the film's sets while shooting an action sequence at a forest area situated 100 kilometers away from Pattaya. Luckily, none were injured and the shooting schedule completed on that day. Hansika cut short her vacation to join the film's sets for commencement of new schedule. A song shoot was planned on Ravi Teja and Hansika at Ramoji Film City from 6 August to 10 August. The song Notanki Notanki was shot there which completed on 14 August with which the principal photography came to an end.

Soundtrack

was roped in to compose the music and background score for this film. It was reported that he began working on this film since 25 November 2013. The music sittings were held in Chennai and Thaman completed composing the songs of the film on 20 May 2014, which he confirmed in his Twitter by posting an image featuring himself, Ravi Teja and K. S. Ravindra in Thaman's studio. In the end of May 2014, Ravi Teja crooned for the number Notanki Notanki whose lyrics were penned by Bhaskarabhatla which was recorded in Chennai. On 25 July 2014, Thaman posted in his Twitter page that prominent music director Chakri sang a song in the film's soundtrack. On 4 August 2014, a press release stated that the film's soundtrack would be launched on 8 August 2014, by hosting a promotional event at Shilpakala Vedika in Hyderabad. Times Music South, also known as Junglee Music acquired the audio rights of the film. The track list without details of singers, lyricists and duration was released on 6 August 2014, which featured 5 songs which were available later at Raaga.com. The soundtrack disc's back cover was released by Junglee Music on the next day which in addition contained the details of singers and the lyricists.
The cast and crew of the film were present at the audio launch event at Shilpakala Vedika where V. V. Vinayak, Dil Raju and Karnataka MP Muniratna Naidu were invited as the chief guests. V. V. Vinayak presented the audio CD of the film to Muniratna Naidu amidst thundering applause from the audience. Reviewing the soundtrack, IndiaGlitz wrote "The very title must have got Thaman give foot-tapping numbers. Added to the title, Ravi Teja is the one doing the 'power' role. So, don't expect anything less than a sure-short mass album. And this one is exactly that. With lyrics coming from Bhaskarabhatla to Yadgiri to Sirivennela to Krishna Chaitanya, the lyrics are bound to be nothing less than eclectic. The vocals are alright, with none other than Ravi Teja and Chakri leading the pack. Adnan Sami and Karthik deliver a dekko as well. The album is a package for the fans of Mass Maharaja, who wouldn't demand musical richness when it is their favourite hero who is jiving."

Release

In the end of March 2014, it was reported that the film would release worldwide in June 2014. Though the makers planned to release the film on 28 June 2014 which marks the completion of one year of Ravi Teja's comeback film Balupu, the film's release was postponed to August 2014 because of delay in shooting schedules. CineGalaxy, Inc. & Asian Movies together acquired overseas distribution rights of this film which they confirmed in a press release on 12 July 2014. In late July 2014, it was reported that the makers planned to release the film in October 2014. On 5 August 2014 it was confirmed that the film would release worldwide on 29 August 2014. However, it was postponed to 5 September 2014 to enjoy a solo release thus avoiding clash with Rabhasa which was scheduled for a release on 29 August. The film was awarded an 'A' certificate by Central Board of Film Certification and due to delay in those formalities, the film's release was postponed to 12 September 2014. Advance booking started on 8 September 2014, and it was reported that the film will be releasing in around 900 screens worldwide with the expected screen count being around 750 from India, 100 from United States and Canada and more than 25 from other overseas markets.

Marketing

The first look poster was released on 24 January 2014. The first poster showed Ravi Teja atop a Royal Enfield bike with the number AP 09 CM 9999 and he was shown wearing a police uniform and that first look poster received superb response from all the movie lovers. On 26 January 2014, the teaser of 43 seconds was released on the occasions of Republic Day as well as Ravi Teja's birthday. The teaser received high positive response and turned a grand hit in the social media just after its release and received more than 0.4 million views in a short span of time marking a record for Ravi Teja in YouTube. The audio release poster of the film was released on 4 August 2014. The second teaser of 37 seconds was released on 6 August 2014. The film's theatrical trailer was released on 26 August 2014. The trailer received positive response from critics as well as audience.

Reception

Critical reception

Sify wrote "There is nothing novel about the movie. We have seen each scene before. It is a concoction of several movies. Power doesn’t come with the expected punch. Ravi Teja and some comedy scenes are plus points. The second half of the film is a let down. Overall, a regular commercial potboiler." Hemanth Kumar of The Times of India rated the film 3 out of 5 and wrote "Directed by K S Ravindra, the film gives ample scope to Ravi Teja to flex his muscles, besides bring the roof down with his gags. For most part of the film, the seriousness with which he approaches both his characters keeps the proceedings going. And truth be told, it's a treat to watch him play the role of a serious cop, just like he did in Vikramarkudu" and added "It would seem that Ravi Teja cannot go wrong when he's in great form and his exuberance more than makes up for all that might have gone for a toss in the film. However, when it comes to his latest film, Power, there's a catch. The film is a fine example to show what happens when an immovable object meets an unstoppable force. And the immovable object in this context is quite clearly the story, which is bogged down by the burden of multiple subplots it tries to carry". Suresh Kavirayani of Deccan Chronicle rated the film 3 out of 5 and wrote "He chooses a script which is an old formula, but he comes up with loads of entertainment. Though some of the scenes are typical film kind of, like wearing somebody’s khakhi uniform and solving cases like a police, but in the end it’s all entertainment. There are a few loopholes, but finally, ‘Power’ is a mass masala film with action, entertainment and glamour. It’s a typical Ravi Teja film." Shekhar of Oneindia Entertainment rated the film 3 out of 5 and stated "Power is a powerful entertainer made to impress the fans of Ravi Teja. The film lacks freshness in story, but Bobby's amazing screenplay keeps you engrossed in the film. Apart from Mass Maharaja, Brahmanandam and Saptagiri will also rock the viewers. It is a paisa vasool entertainer for Ravi Teja fans." IndiaGlitz rated the film 3 out of 5 and summarized "A promising film that has borrowed ideas from here and there. But the Kona effect and Ravi Teja's powerhouse act deliver the film. Comparisons with other films can harm the movie's prospects a bit, though one is sure to like it more than any of RT's movies in recent times".
In contrast, Sridhar Vivan of Bangalore Mirror rated the film 2.5 out of 5 and wrote "To sum up; logically, the movie looks 'powerless', while comedy-wise, it is definitely 'powerful'. So, for those planning to watch a movie without any logic and purely for entertainment, then this may just be the right choice." Sangeetha Devi Dundoo of The Hindu wrote "It takes a special kind of nonchalance to package a film with a string of sequences, one illogical than the other, and lull the audience into believing that they are being entertained. Power tries hard to amuse and has a hangover of Kick and Vikramarkudu. Ravi Teja does his part well but the film itself offers nothing new" and remarked "Absurd fun, repackaged. ‘Power’ is only in the title." Behindwoods rated the film 1.75 out of 5 and stated "Astute editing, lustrous cinematography and Ravi's screen presence come as a relief to an easily predictable story with a slow screenplay. Brahmanandham's gimmicks, Ravi Teja's cute expressions and a relatively long story to narrate with a pacifying twist towards the end do grab our attention, but, it's too late." Filmyflavour rated the film 3 out of 5 and wrote "Power movie is a routine Telugu commercial film which has all the entertaining elements that you can try for this weekend"

Box office

The film collected a share of at the AP/Nizam Box office on its first day making it the biggest ever opener in Ravi Teja's career. The film collected a share of on its second day. The film earned a share of by the end of its first weekend at the worldwide Box office out of which was earned at AP/Nizam Box office. The film's trade was affected on 19 September 2014 due to the release of Aagadu but it picked up from the next day. The film collected at AP/Nizam Box office, from other areas including Karnataka, the rest of India and the overseas markets taking its global first week total to.