Président (brand)


Président is a French dairy brand owned by the Laval-based Lactalis company. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheeses.

History

The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. »

Landmark dates