Prema Ishq Kaadhal


Prema Ishq Kaadhal is a 2013 Telugu romantic-comedy anthological film directed by Pavan Sadineni. The film was produced by Bekkam Venugopal of Lucky Media. The cinematography was handled by Karthik Gattamneni, who is famous for cinematography and direction of short films from the studio Pondfreaks Entertainment. Harshvardhan Rane, Vishnuvardhan and Harish, with Vithika Sheru, Srimukhi and Ritu Varma, play three romantic couples. The film was critically acclaimed and was a box-office hit.

Plot

Prema Idhq Kaadal tells three love failure stories simultaneously.
Story 1:
Ranadhir "Randy" is a musician who runs a band in his cafe. One day after his performance, Sarayu meets him to applaud his talent. Eventually their encounter turns into love. Sarayu encourages Randy to perform on the stage. Even though, music is only a hobby for him, Randy performs for Sarayu on the stage. The concert becomes a huge success and he becomes famous. He starts performing as a full time musician. Due to his busy schedule, there is no time for personal life which leads to distance in his relationship with Sarayu. In giving concerts he becomes busy. Sarayu loses confidence in Randy's love as he avoids her. She pressurizes him to leave the music industry. He hesitantly agrees for that on condition that he gives one last performance. But Sarayu doesn't accept the condition and gives Randy an ultimatum to choose between her and music. Before Randy's concert, he goes to Sarayu's residence and pleads to allow his last performance but she doesn't agree. Suddenly Sarayu's angered brother catches them and creates havoc. Sarayu lies to her brother that Randy as a roadside Romeo. Heart-broken, Randy leaves her coming to terms with her selfishness. He realizes that music is his love and life and decides to move on with his life.
Story 2:
Royal Raju is a carefree boy and good for nothing from West Godavari district who comes to Hyderabad to woo a city girl. He wants to show off to his cousin that he can get a more beautiful girlfriend than his cousin's. He stays at his childhood buddy as a roommate. One night a car crashes into a pole in front of Raju. Raju saves the driver who is a drunk woman and safely joins her in hospital. She is Sameera, an ultra modern girl working as a Stylist in the film industry. They both become friends. Though Raju tries to get Sameera's attention, Sameera ignores him. He manages to join as Assistant Director in Millenium Star Mahanama 's film to get close to her as she is the stylist for the movie. Several comical circumstances ensue. Mahanama asks Raju to get Sameera by casting couch. Enraged Raju slaps him but Sameera who doesn't know the back story misunderstands him and avoids him. Raju tries to apologize to her which results in her matrimonial matchmaking in a disaster. Eventually, Sameera realizes that he is innocent and apologizes for misunderstanding him. Later in a film function, both get drunk and make love. The next day, Raju expresses his feelings for her and proposes to her. But Sameera rejects the proposal and says that it's just an accident. She mentions that she doesn't have any feelings for him. Even though he is a dumb country brute, she was only having fun with him. Heartbroken Raju shares his pain with his friend and decides to aim big in life and add some purpose to his life.
Story 3:
Arjun, an RJ in Radio Mirchi, is a playboy. One day he meets a traditional girl Shanti from Chennai who is an IT professional through his friend Snigda 'Sid'. He tries to flirt with her but knowing his nature, she ignores him. Eventually, she agrees but only on some conditions. Arjun proposes to her to which she neither agrees nor disagrees. Then after some critical circumstances because of Arjun, Shanti's promotion is put on hold by her boss. She starts avoiding him mentioning that she is becoming close to her boss. Later in a pub parking lot, Arjun notices Shanti intimate with her boss in his car. He realizes that he loves her so much but also questions her true nature. Shanti blames him for her nature and mentions that she was inspired by him to flirt with her boss to get a promotion. She says that if they both married, this would be the prime reason to get a divorce. She says goodbye to him and decides to go back to Chennai. Later Sid questions Arjun and Shanti's morals. Arjun replies that he thought the girl who cheated on him doesn't have character but after meeting Shanti, he realizes that he doesn't have character either. Finally Arjun, now a changed man, decides to apologize to every girl with whom he had a relationship.

Cast

Development

The film was in pre-production stage from January 2012 to March 2013, where director and producer were keen in developing the narrative of the motion picture. During the pre-production time, the director Pavan Sadineni has also directed a short film Bewars, in which Karthik Gattamneni was the cinematographer, and Vishnu Vardhan played the protagonist. Vardhan was cast to play in Prema Ishq Kaadhal, and Harshvardhan was roped in to play a rock star in the film. Vithika Sheru, who is paired opposite him also donned the hat of a stylist for the film, while Rane worked as the choreographer for the climax song.

Filming

The principal photography for the movie began on 9 April 2013, and the major scenes were shot in a special coffee shop set that was erected specially for this movie at Nanakramguda. The filming of the movie was expected to end in May 2013.
The producer planned to select 100 city students and record their responses to the film and carry out the changes they suggest. The film was shot in 50 days.

Soundtrack

The soundtrack with six songs were released on 24 October 2013.