Prestige Hong Kong is a print and digital luxury-lifestyle magazine published monthly in Hong Kong by Hubert Burda Media, one of Germany's largest media companies. Launched in 2005, originally as a franchise of the Singapore title, the magazine runs editions in several southeast Asian countries. In 2011, Prestige Hong Kong was acquired by Hubert Burda Media, which publishes the title in Malaysia, Singapore, Taiwan and Thailand. Prestige Hong Kong’s print edition spans more than 180 locations across the city, from newsstands in the Central business and luxury retail district, to five-star hotel rooms, private clubs, airport lounges, premium restaurants, bookstores, upscale spas and private medical waiting rooms.
Content
Prestige Hong Kong targets the city's business elite, entrepreneurs and ultra-high-net-worth individuals, catering to its worldly, affluent but diverse readership with a spectrum of content that prioritises socialites, tastemakers and celebrities along with their predilection for personal wealth, international property, interiors, art, glamour and culture. The magazine publishes specialised seasonal supplements on jewellery, watches, health and beauty, dining, property and wealth. It hosts an annual Beauty Awards, and each autumn publishes 40 under 40, a franchise profiling 40 successful young Hongkongers whose contribution elevates and influences the realms of commerce, arts, sports, the environment, philanthropy, charities and non-profits. Prestige Hong Kong continues to broaden the scope and ambition of its stories, with photoshoots by seminal photographers and stylists. As of March 2020, the title expanded with a new Wealth & Property section.
Standalone
Adore An annual title dedicated to high jewellery and chronology, Adore replaces the previous Jewellery report inside Prestige Hong Kong. In addition to product highlights, event coverage and trend reports, the magazine features profiles of, and conversations with, the people leading – and defining – the industry today. Calibre The definitive guide to haut horlogerie and watchmaking. Calibre has replaced Prestige's annual standalone TicTalk, and features expansive coverage of collectors, sellers, independents and industry insiders, along with detailed case studies on new chronographs and innovations in horological technology. Lifestyle Lifestyle is an indispensable annual guide to a style of living and a way of being, with a carefully curated platform of in-depth features, exclusive interviews and insider recommendations for the year ahead.
Prestige Online
is the brand's digital portal offering a complementarity of luxury-lifestyle content. It is operated by Burda International Asia.
Prestige Hong Kong Events
Prestige Hong Kong organises events for clients subsequent to staging its own signature projects. Prestige Hong Kong hosts the annual Beauty Awards, the 40 Under 40 franchise recognising influential young Hongkongers, and the publication's Gala Dinner. The much-anticipated trophy events convene the city's most affluent high-society movers and shakers.
Noteworthy milestones
For its 2nd Anniversary edition in 2007, Prestige Hong Kong published a 616-page boxed collectors’ edition weighing a massive 2kg. It featured a reverse gatefold cover and other creative features. For its 4th Anniversary edition in 2009, Prestige Hong Kong published a quartet of covers and photoshoot featuring actress Sharon Stone in a 414-page edition. The same year also saw a collaborative 16-page cover story with Karl Lagerfeld that remains the late designer's most expansive printed interview. In 2010, the title featured a dual cover with US media personalityKim Kardashian. To celebrate the magazine's 88th issue, Prestige Hong Kong collaborated with watchmaker and jeweller Piaget for the Prestige Icons 2012 Awards which were given to luminaries in film, television, music and fashion. To mark its 9th anniversary in 2014, Prestige Hong Kong hosted an “intimate dinner” with Chris Hemsworth as guest-of-honour at the hyper-chic Sky Lounge in the city's The Upper House.
