Primo Brewing & Malting Company


Primo Brewing Company is a Honolulu-based beer brewing company. The company claims the title "Hawai’i’s original beer". The brand is currently owned and operated by Pabst Brewing Company.

History

Around 1897 or 1898, the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo lager brand in 1901. From 1920 to 1933 prohibition caused Primo to halt operations. Other important milestones include:
Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii. Although the front office is located in Honolulu, the main Pabst headquarters is in Los Angeles.
In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company.
Portions of the island-based proceeds go to the Outrigger Duke Kahanamoku Foundation and toward preserving Hawaiian culture, land, and heritage.