The company was founded in 1970 by Robert H. McClure of Princeton, New Jersey as a manufacturer of tennis ball machines, and went on to manufacture rackets. Howard Head, founder of the Head Ski Company, took tennis lessons following his retirement. He used one of the tennis ball machines made by Prince, but was frustrated by his slow improvement in the game. Head joined the company in the early 1970s and developed the company's signature oversized tennis racket. Although the Prince Classic aluminum racket was the first oversized racquet to be patented, the Bentley Fortissimo preceded the patent by two years, causing Germany to invalidate it. During those years, the company was owned by a variety of different firms, including the Benetton Group of Italy, Lincoln Share Management, Inc, and Nautic Partners LLC.. In July 2012, Authentic Brands Group acquired the Prince brand name from Nautic Partners, in a procedure that filed a voluntary petition for Chapter 11 reorganization in U.S. Bankruptcy Court. Prince Sports' portfolio of brands included Prince, Ektelon and Viking. Its tennis unit recorded $59 million in sales in 2011. Authentic Brands owned the intellectual-property rights for the estates of Marilyn Monroe and Bob Marley among other celebrities. By September 2012, the Waitt Company, an Omaha, Nebraska,-based investment company, agreed to a 40-year license to operate the Prince brand across North America, South America, Europe, Middle East, Africa, Australia, New Zealand and India. Prince Global Sports is now operating as a subsidiary of Athletic Brands Holding Company which is majority owned by the Waitt Company. The company's portfolio of brands also includes Ektelon, Viking and Battle. After recovering from bankruptcy, in March 2014 Prince announced that they were moving their headquarters from Bordentown, New Jersey to Atlanta. Prince's CEO Mike Ballardie stated that Atlanta had a thriving tennis community with more people playing tennis than any other US city, which made it a great base for the company. Atlanta also boasted the largest city tennis league in the world with more than 80,000 members of the Atlanta Lawn Tennis Association.
