Prophet (company)


Prophet is an integrated consulting firm and agency that specializes in branding, marketing, design, analytics, and innovation. They have headquarters in San Francisco and offices in the United States, Europe, and Asia. The firm is best known for the rebranding of Swiss bank UBS, BP's Beyond Petroleum and T-Mobile's "Un-carrier" positioning.

History

Prophet was founded in 1992 by Scott Galloway and Ian Chaplin, both graduates of the University of California, Berkeley's Haas School of Business.
In 1998, Michael Dunn was named company president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named chief executive officer in 2000. He is currently the firm's Chairman and CEO. Prophet's annual revenue has grown to approximately $125 million with over 450 employees worldwide.

Acquisitions

In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company. Prophet acquired Noshokaty, Döring & Thun, a Berlin-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom, General Motors Europe, Deutsche Postbank, Sony, and Volkswagen.
In 2012, Prophet acquired several agencies beginning with evolution, an Atlanta-based branding, marketing, and innovation consultancy. Prophet then acquired the Material Group, a Chicago-based digital design and development studio. Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong.
In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li. Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology.

Locations

Prophet has 12 offices worldwide: