Proximity analysis
Proximity Analysis is an analytical technique used to determine the relationship between a selected point and its neighbors. Proximity analysis is a crucial tool for business marketing and site selection. Marketers analyze demographics and infrastructure to determine trade areas. Trade areas are continuous geographic areas around a site that generate the majority of revenue.
Proximity Analysis is a study using location intelligence, mapping software, to calculate the distances between customer/prospect locations, to your location as the first step in building an understanding of trade/sales/service area. An analysis typically includes a report and map showing the relationship of the data and often includes competitor locations in the analysis.
