Psychology & Marketing


Psychology & Marketing is a monthly peer-reviewed scientific journal covering the psychological study of marketing and consumer behavior. It was established in 1984 and is published by John Wiley & Sons. The editor-in-chief is Ronald Jay Cohen. According to the Journal Citation Reports, the journal has a 2017 impact factor of 2.023, ranking it 78th out of 140 journals in the category "Business" and 33rd out of 82 in the category "Psychology, Applied".