PureSolo is an application creation company specialising in music and vocal recording technology for a range of mobile devices. Once users download their chosen PureSolo app from their preferred store, they gain access to a catalogue containing thousands of professionally produced backing tracks and accompaniments. Once a track has been selected, users can record their performance using the app’s own built-in recorder. Once completed, a recording can then be exported to social and video networks such as YouTube, Facebook and Twitter. User profiles can also created on PureSolo apps where members can upload a photo, share feedback, follow favourite artists and promote their tracks. The current catalogue contains recordable versions of songs for karaoke, guitar, and accompaniment. With 35 different genres of music, from rock and hip hop through to jazz and Classical, there is a wide variety of tracks to choose from for over 20 different instruments.
PureSolo has teamed up with artists including David Guetta, Mark Knopfler, Westlife, P!nk, The Saturdays and JLS, to hold competitions where users can upload their own versions of songs to win prizes such as attending concerts and meeting the artist. PureSolo also launched the original online X Factor Karaoke site in 2009 in an exclusive deal with the X Factor, and has run competitions with Jazz FM featuring some UK jazz artists including Snake Davis, Dennis Rollins and Steve Waterman.
The ABRSMplatform enables instrumentalists to record musical pieces from the ABRSM examination syllabus using the PureSolo app. PureSolo also offers content and discounts for schools through the Education Platform. PureSolo has also formed a partnership with the UK government's Sing Up campaign. Sing Up is a not-for-profit organisation promoting singing in the classroom. The resource, in the form of backing tracks, lyrics and accompanying notes, provides teachers the means to encourage students to get involved with singing songs from the new UK songbook. At the end of January 2010, they added a new ‘Sing & Share’ functionality which enables individual pupils, classrooms or whole schools to record and share their efforts. This functionality is powered and hosted by PureSolo.
