Purity of Essence is Australian rock group Hoodoo Gurus' ninth studio album. It was recorded six years after their last studio album, Mach Schau, and was released on 12 March 2010. The album peaked at No. 16 on the Australian Recording Industry AssociationAlbums Chart. It was released internationally on 11 May on the band's own label via Virtual Label/ADA. The album was co-produced by the band with Charles Fisher, who produced two of the band's previous albums, Mars Needs Guitars! and Blue Cave. The album was mixed by Ed Stasium, who previously worked with the Hoodoo Gurus on the Kinky and Crank. Their first single from the album, "Crackin' Up" was released three months earlier in December 2009. A second single, "I Hope You're Happy" appeared in March 2010 with the third single, "What's in It for Me?" issued subsequently. The expression "Purity of Essence" is taken from the film Dr Strangelove where it forms a repeated part of the ramblings of an insane air force general.
Background
were formed in 1981 in Sydney, their eighth studio album, Mach Schau, was released in 2004. They were inducted into the Australian Recording Industry Association Hall of Fame on 18 July 2007. This was followed by a national tour of Australia called 'Clash of the Titans' with The Stems and Radio Birdman. According to Hoodoo Gurus frontman, Dave Faulkner, there were tentative plans to release a new album in 2009, although little material had been written by July 2008. In March 2009, Hoodoo Gurus signed a new recording contract with Sony Music Australia, the deal includes the band's back catalogue as well as a new album, the band's ninth studio album. The album was originally scheduled for release in September 2009 but they were not happy with the final mix. Hoodoo Gurus then sent their songs off to Durango, Colorado, where Ed Stasium, who worked on the band's previous albums Kinky and Crank, worked with Faulkner. Faulkner flew to the US after Hoodoo Gurus performed in Japan, their first performances there in over 20 years. In August 2009 it was revealed that guitarist Brad Shepherd had been diagnosed with cancer and was recovering from recent surgery. It was his second cancer diagnosis, having had a melanoma removed five years earlier. The first single from their new album, "Crackin' Up", was released in December 2009 and received some airplay on Australian radio stations. The album, Purity of Essence, was released on 12 March 2010 in Australia and internationally on 11 May. A limited edition of the album was also released which included a bonus DVD containing four live tracks, part of the "Max Sessions in the Sand", recorded at the St Kilda Festival on 10 February 2008.
