RCA (trademark)


RCA is an American multinational trademark brand owned by French multinational corporation Technicolor SA, which is used on products made by that company as well as Voxx International, ON Corporation and Sony Music Entertainment. RCA is an abbreviation for the Radio Corporation of America, founded in 1919. The company became known as the RCA Corporation in 1969. RCA was purchased by General Electric in 1986 and its various divisions and assets were then liquidated.

Current users

At present, the RCA trademark is owned by Technicolor SA through RCA Trademark Management S.A. Though it generally no longer uses the brand directly, Technicolor SA licenses the RCA name to other companies for use on various products along 10 different product lines:
BMG and Thomson bought those assets from General Electric, which took over the RCA conglomerate in 1986 and kept RCA's NBC broadcast television interests. Initially, GE continued to own the RCA trademarks. Sony took full ownership of Sony BMG in 2008 and the record company was renamed Sony Music. Thomson started as the French subsidiary of Thomson-Houston Electric, a company which later evolved into General Electric.

Sponsorship

RCA sponsored the Argentinian football club San Lorenzo de Almagro from 2005 until 2007, and the Argentinian football club Estudiantes de La Plata from 2008 to mid-2011. It currently sponsors Racing, another first division Argentinean football club.
In the mid-1990s, RCA bought the naming rights to the Hoosier Dome. The stadium became the RCA Dome and was known as such until it was demolished in December 2008 when the Colts departed for the new Lucas Oil Stadium and the Indiana Convention Center was expanded onto the RCA Dome footprint.
RCA was the main sponsor for the #98 Cale Yarborough Racing NASCAR team between 1995 and 1997.