RTV Pink


RTV Pink is a popular, privately owned, national radio station and TV channel in Serbia. RTV Pink is the leading commercial station in the Serbian television broadcast market. RTV Pink has gained a strong reputation for its entertainment programming. The station offers a compilation of international/domestic movies, American sitcoms, dramas and Latin telenovelas, as well as locally produced talk/variety shows, and lately domestic sitcoms and reality shows.
RTV Pink's parent company is the Belgrade-based Pink International Company, a member of the Pink Media Group, which is owned by Željko Mitrović.

Programming

The company started broadcasting a TV signal on 16 September 1994 at 20:00, originally on the 57th channel in Belgrade.
Right from its inception in 1994, RTV Pink has strongly been oriented towards entertainment programmes. Different talk/variety shows endure to this day. Variety programmes like City Club and much maligned Grand Show were the most popular in the beginning with the latter still going strong almost 13 years later.
Following its success with variety format, Pink's management started adding more traditional talk shows with Jedan pa tri, Svet oko nas, Do poslednjeg daha, Maksovizija, etc. leading the pack. Others similarly set programmes that appeared in this period and onwards included: Svet Plus, Pet do dvanaest, Lepota, zdravlje i još ponešto, Sav taj pink, and alternately Ognjen Amidžić and Marija Jakšić, "Sanimetar" etc.
Special mention goes to the short-format programme City - sort of a shorter multiple daily version of entertainment news shows in the vein of Entertainment Tonight and Access Hollywood - which over the years became the network's signature show and launched the careers of many of its presenters who became minor celebrities in the process.
RTV Pink has earned a solid reputation for showing the latest box office film hits from the United States. According to an industry survey of television viewers conducted in 2007, respondents ranked RTV Pink far ahead of any of the other Serbian stations in terms of the quality of its movie line-up. Pink has an exclusive output deal with Sony for its films and TV series.
Over the last 5–6 years, following a similar global trend, Pink started putting on a slew of reality and quiz shows, many of which were produced in co-operation with Emotion production company, like Leteći start, Potera, Zvezde ulice, Ruski rulet, Pravo lice, moguća misija, Sve za ljubav, Menjam ženu, etc. Also, more talk-shows were added like Magazin IN, Bravo Show, "TV Guerrilla", "Dojava" etc. In early 2009, Pink scored ratings successes with "Celebrity Big Brother" and "The Moment of Truth."

News

In October 2000, following political changes in Serbia, RTV Pink started assembling its news division headed by Tanja Jordović who is the current Editor-in-Chief. At first the entire production was limited to Infotop—short, multiple daily broadcasts in a bulletin-style format—along with a central 30-minute evening newscast. Infotop mostly consisted of news agency reports as Pink had not yet developed a traditional network of correspondents.

Telenovelas, drama series and soap operas

RTV Pink has broadcast many foreign telenovelas, drama series and soap operas, mainly from Latin America, Turkey and India.
Between 1999 and 2006, Pink dominated the Serbian television market and received the highest ratings annually. Since 2006, the public broadcaster RTS1 took over, leading the overall ratings in every season except for 2009-2010 when Pink won the overall viewership race.
Pink's programming line-up has scored major ratings successes in many program genres. Music variety programs such as Zvezde Granda consistently draws large viewing audiences. In 2008, Zvezde Granda, Grand production's copy of American Idol, achieved unprecedented high ratings during the broadcast of its finale. More than 2 million text messages were sent during the show's broadcast. Pink has also been at the forefront of introducing the reality show format to Serbia with programs such as Sve za ljubav, and Menjam ženu. In early 2009, RTV Pink started airing The Moment of Truth. This program dominates the ratings in its weekly time-slot and has proven to be very popular. In the 2009 autumn programming season, RTV Pink launched "The Farm," the latest reality show that attracted a large viewer base. Pink has also established its reputation for some of its special programming events such as Miss World Serbian selection. Pink's weekly film line-up includes drama, action, comedy, international, and Yugoslav/Serbian movies. Pink has had major output deals for American blockbuster films with Sony, Warner, Paramount, etc. In recent seasons, Pink put less films in its daily programming scheme, airing movies mainly in the evening.
In the new 2009 season, Pink launched its most ambitious programming scheme ever with shows that are likely to capture new viewer interest and a continuation of previously successful programs to hold its audience. Across the board, Pink is introducing new musical variety shows, talk/entertainment shows, domestically produced sitcoms, a domestically produced dramatic series, etc. Other stations have not followed suit in comprehensively launching new programming and responding to demands of the viewing audience.