Rachel K
Rachel K Cosmetics is a Singaporean makeup and skin care company. It was founded by Rachel Kum, an entrepreneur and former local beauty pageant contestant who won the Miss Singapore Universe 2009 title.Products
Rachel K Cosmetics, a name derived by Rachel Kum, markets a blemish balm cream called CC cream which is inspired by Korea. Rachel K CC cream is a customized version of the popular BB Cream which is available for sale since 2008. The CC cream is essentially the next generation of BB cream created and developed in Japan and Korea.
Rachel K CC cream has been recommended by famous singers and actresses such as Zhang Ziyi, Shu Qi, Faye Wong, Sammi Cheng, Kelly Chen, and Angelababy.
The Rachel K CC cream range claims to be formulated with minerals, which may be suitable for most skin types including highly sensitive ones as the mineral ingredients do not irritate or damage the skin.Marketing
Rachel K Cosmetics was the first make-up brand in Asia to be marketed as a former beauty queen's brand.
