Following the successful launch of Radio Pembrokeshire in 2002, the owners, led by Keri Jones, founded Radio Carmarthenshire in mid-2003 in order to bid for the Carmarthenshire licence. Another applicant, Carmarthenshire Sound withdrew from the bidding process, leaving Radio Carmarthenshire unopposed. The station began broadcasting on Sunday 13 June 2004 from Radio Pembrokeshire's Narberth studios. Four months after launch, the station was given a yellow card warning by the broadcasting regulator OFCOM, following complaints about the levels of Welsh language programming as it broadcast no Welsh language content. In August 2006, the station was sold to Town & Country Broadcasting. In September 2016, Nation Broadcasting announced plans to relocate Radio Carmarthenshire and its two sister services from the Narberth studios to the group's headquarters near the St Hilary transmitter on the outskirts of Cowbridge. The station switched broadcasting to the St Hilary studios at 10am on Tuesday 22 November 2016, although the Narberth site is retained as a studio for digital multimedia marketing and sales office.
Programming
The majority of Radio Carmarthenshire's output is produced and broadcast from Nation Broadcasting's St Hilary studios. Most programming and presenters is shared with sister stationsRadio Ceredigion, Radio Pembrokeshire, Bridge FM and Swansea Bay Radio. Presenter-led shows air from 6am to 10pm on MondayThursdays, 6am to 7pm on Fridays, 6am to 6pm on Saturdays and 6am to 7pm on Sundays. A weekly farming affairs programme airs on Sunday mornings, alongside the weekly rugby magazine show Rugby Nation and a weekly hour-long Welsh language music programme on Sunday evenings.
News
Local news bulletins air hourly from 6:02am to 6:02pm on weekdays and 8:02am to 12:02pm at weekends with headlines on the half-hour during weekday breakfast and drivetime. As of June 2016, the station's news bulletins are provided by independent company Radio NewsHub in Leeds. Radio Carmarthenshire also airs national Sky News Radio bulletins 24 hours a day and detailed local weather forecasts on the half-hour.
