Ray's father was an officer in the Royal Navy, who was stationed at various navy bases around the world. When Ray was 15 the family permanently moved back to Britain. At age 20 Ray had become a punk and moved to Belgium, where he took on various jobs, including being a DJ in a club and on a local radio station. This led to a job as a music presenter on Belgian national TV channel RTBF in 1982, where he presented the show Rox Box which featured alternative music videos and live studio performances. His success led to additional music video shows on Sky Channel and Music Box. When MTV Europe launched in 1987 he became a Video Jockey mainly co presenting along side Marcel Vanthilt.
''MTV's Most Wanted''
Between 1992 and 1995, Cokes hosted MTV Europe's live television seriesMTV's Most Wanted, an award-winning daily show which soon became the most popular on channel with its zoo tv format. The studio crew were as big as the celebrities who appeared on the show, including Rob & Andy the cameramen, Floor manager Nina and perfectic Pat. Each night there were musical stars performing live as well as competitions and on-air phone calls to viewers. The team wanted to end the show at its peak, with the last 6 months with Will MacDonald as Producer. Who was associated with Ginger Chris Evans on many of his TV projects. The last musical act were The Cure who let Ray play with them on their final song. Other guests that night included Bjork & Bono from U2. After a couple months break, MTV decided to throw money on a big once a week spectacular called X Ray Vision. Although it never felt that it had the same feel and buzz as Most Wanted. Instead of coming from the studio, it utilised the 1st floor of MTV building at Camden Lock. After several weeks the show went on location to Hamburg. It was billed to feature punk bandDie Toten Hosen playing live. However there was a local journalist who wrote that the band would be there in person, instead of on video screen. A large number of their fans turned up expecting to see them, venting their anger by throwing glass bottles and beer at a confused Cokes and camera crew. For the safety of his crew, Ray decided to end the show early. MTV used Ray as a scapegoat and a week later the show went out for a final time. Bringing Ray's time at MTV to an end, after nine years. Not long after, MTV Europe broke up into localised versions.
In 1994, Cokes released a single titled "Simply Sexy!" under the name Ray Cokes & the Sex Gods featuring Al Agami, the song's title referring to one of the catchphrases frequently used in Most Wanted. After MTV During his working with Will MacDonald for MTV's Most Wanted, he met Chris Evans who brought him to the original Virgin 1215 in the UK. The show went out weekday evenings in a similar time slot to his old TV show. Cokes also presented series 2 of Channel Four's hit 90s TV show Wanted. Cokes' subsequent work includes presenting En Direct de from 2005 to 2009, broadcast on the French television stationFrance 4. Cokes also worked as the compère for the White Concert, a live concert recorded in Horsens, Denmark, in November 2008 due to the 40-year jubilee of the Beatles' eponymous White Album. In late 2008 he moved to Berlin and in 2009 to Antwerp, Belgium, declaring that he would like to settle there permanently. During the summer of 2009, Cokes and Jean Blaute co-hosted Tournée Générale, a 10-part exploration of Belgian beer around the world from Sputnik media, on Flemish channel Canvas. A second 10-part series was aired in 2011 and a third in 2013 on the Belgian channel Eén. In September 2011, Cokes hosted the Sunday afternoon show Cokes calling on Classic 21, one of the radio stations of the Belgian RTBF. From 2012 to 2014, he was one of the three judges in the first Belgium's Got Talent. In February 2014, he hosted the Swedish Grammy awards. In October 2014, he released his autobiography, My Most Wanted Life - On-Screen, Off-Screen and In-Between, available in German and English editions. Ray Cokes has been put into Minecraft as a splash text reading: "Bring me Ray Cokes" because Notch, the developer of minecraft, used to watch Ray cokes when he was a kid. During the Covid19 pandemic, Ray whilst living in Spain has been hosting a Instagram live show several nights a week.