Real time policy

• The ability to differentiate offerings in crowded/competitive markets;
• The need/desire to boost revenues; and
• The need to reduce churn by increased customer loyalty and service usage.

• User preference policies – Includes parental or corporate controls, content filters, calendaring restrictions, authorized-user lists and spending controls, among others.
• Targeted promotion/advertisement policies – Policies that guide how and what types of ads are delivered, including number of ads to be sent, content of ads and delivery methods;
• Content management policies – Policies based on rules around how content is delivered. For instance, content management can be used to protect minors from adult material, restrict business users from unrelated or inappropriate downloads, or simply classify which “persona” or account pays for what content-types;
• Handoff and network access policies for seamless mobility – Users have control over whether or not their devices will switch amongst various network types, such as WiFi, cellular or microcell, to take advantage of various quality boosts or costs savings; and
• Usage limits/bandwidth policies – CSPs can adjust upload/download speeds, bandwidth consumption based on a subscribers' plan.

  Market Adoption

Role In Advertising

Expected Market Growth