Rear of the Year


Rear of the Year is a light-hearted British award for celebrities who are considered to have a notable posterior. It was created by publicity consultant Anthony Edwards and is organised by Rear of the Year Limited. It was for several years awarded to women only; now it is usually awarded to one woman and one man.

History

won the first award in 1976, presented as a one-off accolade. Five years later it became an annual event with Felicity Kendal receiving the honours. On winning the award in 1985, Lynsey de Paul quipped "I would like to thank the organisers from the heart of my bottom". In 1986, the award was presented to a man for the first time and 1991 saw Marina Ogilvy, the daughter of Princess Alexandra, became the first royal recipient. From 1997 the awards have been presented annually to both sexes.
The 2002 award to Charlotte Church attracted controversy due to the winner having only just recently turned 16.
2010 winner Fiona Bruce accepted the award and participated in a photoshoot, happily posing for pictures in tight jeans. However, she subsequently described the award as 'the most hypocritical, ridiculous, ludicrous thing I’ve ever done'
The event, staged for some years at London's Dorchester Hotel in Park Lane, attracts national and international press publicity. In 2012, organiser Tony Edwards declared that female rears were starting to slim down as more women took to the gym, jogging, and keeping trim in this Olympic year.
In 2014, Carol Vorderman became the first person to receive the award for a second time.

Winners