Reinforced was started in 1989 by Mark "Marc Mac" Clair of 4hero and Gus Lawrence, soon to be joined by Dennis "Dego" McFarlane and Ian Bardouille. The first releases were all 4hero productions, including Mr Kirk's Nightmare which sold more than 24,000 copies and which truly launched the label. During the height of the rave scene in 1991 and 1992, as with labels such as Moving Shadow and Suburban Base, it was prolific in its output, releasing singles such as "The Head Hunter" and "Cooking Up Yah Brain" by 4hero, "Feel Real Good", "Oblivion " and "Rainbow People" by Manix, "Kingdom of Dub" by Tek 9, "Seance" as well as "Atheama" by Nebula II, and "A London Sumtin" by Code 071. Probably the most important connection to be made during this time, though, was that of Goldie, who had been introduced to them by his then girlfriend DJ Kemistry. He initially created some design and artwork for the label, and went on to do A&R. He also gained some studio time, which resulted in a two track12" single under the alias Rufige Cru, followed up shortly afterwards by a four track EP Darkrider. It was around this time, that Goldie also became obsessed with the use of metal acetates known as dubplates to test out new tracks before release. He created a skull label logo specifically for use on Reinforced dubplates, which would eventually become Metalheadz's logo. The Darkrider EP was amongst a number of releases at this time to explore the darkcoresound in late 1992/early 1993, alongside "Journey From The Light" by 4hero, "Here Comes The Drumz" by Nasty Habits and "Return of Nookie" by Nookie. This period saw Reinforced continually push at the boundaries of the music and incorporating techniques such as 'time-stretching' and 'pitch-shifting', and putting out a long-running series of picture discEPs called the Enforcers which not only allowed for more experimental music to be put out alongside dancefloor-oriented tracks, but which became increasingly innovative in their design and artwork too.
2nd wave
Into the second half of the 1990s, a new emerging roster of artists such as Sonar Circle, Alpha Omega, Paradox, and G-Force and Seiji were increasingly experimenting with ever chopped up drum patterns, which would eventually develop into the broken beat genre. The aforementioned artists, and a new generation of producers such as Sonic & Silver, Genotype, Syntax, and Breakage came through to launch what was known as the '2nd wave' into the 2000s.
Today
In recent years, Reinforced have largely been re-releasing back catalogue music, and putting out previously unreleased material and remixes of classic tracks.
