A relative price is the price of a commodity such as a good or service in terms of another; i.e., the ratio of two prices. A relative price may be expressed in terms of a ratio between the prices of any two goods or the ratio between the price of one good and the price of a market basket of goods. A relative price is an opportunity cost. Microeconomics can be seen as the study of how economic agents react to changes in relative prices, and of how relative prices are affected by the behavior of those agents.
In the demandequationQ = f, P is the relative price of the good or service rather than the nominal price. It is the change in a relative price that prompts a change in the quantity demanded. For example, if all prices rise by 10% there is no change in any relative prices, so if consumers' nominal income and wealth also go up by 10% leavingreal income and real wealth unchanged, then demand for each good or service will be unaffected. But if the price of a particular good goes up by, say, 2% while the prices of the other goods and servicesgo down enough that the overall price level is unchanged, then the relative price of the particular good has increased while purchasing power has been unaffected, so the quantity of the good demanded will go down.
In the graphical rendition of the theory of consumer choice, as shown in the accompanying graph, the consumer’s choice of the optimal quantities to demand of two goods is the point of tangency between an indifference curve and the budget constraint. The graph shows an initial budget constraint BC1 with resulting choice at tangency point A, and a new budget constraint after a decrease in the absolute price of Y, with resulting choice at tangency point C. In each case the absolute value of the slope of the budget constraint is the ratio of the price of good Y to the price of good X – that is, the relative price of good Y in terms of X.
Distinguishing relative and general price changes
Often inflation makes it difficult for economic agents to immediately distinguish increases in the price of a good which are due to relative price changes from changes in the price which are due to inflation of prices in general. This situation can lead to allocative inefficiency, and is one of the negative effects of inflation.