Renova's main products are tissues for domestic and sanitary use such as toilet paper, kitchen rolls, napkins, handkerchiefs, facials. Renova is also present in feminine hygiene products, wet wipes, and printing & writing paper. A major success in recent years is the unique Renova Black Toilet Tissue.
Brand
It became known to a wider public through an advertising campaign that made use of sex appeal to sell toilet paper - something other companies didn't dare to do before. The campaign, using photos made by the French photographer François Rousseau, received special attention of the French magazine Photo, which promoted a photographic contest inspired by it.
2017 New paper mill, Renova PM07 starts operating in Torres Novas, pioneering the new NTT technology for paper making in Europe.
2016 New factory, Renova 3, inaugurated in France, Saint-Yorre.
2015 Exports to 90 world countries are now becoming regular.
2014 Renova starts its operations in Mexico under the brand novaRe.
2012 Marketing Case Study of Portugal’s Renova Black Toilet Paper is #1 in global case study award
2011 Renova Mills no1 and no2 receive more than 6.000 students a year, from all ages.
2010 Renova, a business case study at INSEAD: "Renova Toilet Paper: Escaping the Commoditization Trap"
2009 New large scale automatic warehousing facilities and many new automated converting lines. New natural gas electrical co-generation central.
2007 New business unit to explore the brand presence in markets not previously explored, with a global scope.
2006 For the first time, a Renova product is reviewed by major national newspapers and fashion magazines across the globe.
2005 After launching Renova Black, the first black toilet paper ever, new trade channels across the globe become interested in the product.
2004 Renova Belgium starts its operations in Belgium and Luxembourg.
2003 Renova launches its first moist toilet paper product lines.
2002 Renova France starts operations in France, using its innovative “Fresh&Clean” toilet paper as main market driver.
1999 ISO 14001 certification, for environmental compliance, is granted to Renova SA, which becomes the first company with such certification in Spain and Portugal.
1998 Launch of the first toilet paper in the world integrating micro-droplets of smoothing cream.
1995 Major branding reform takes place, with all products starting to carry the brand name “Renova”.
1990 Renova España SA begins its operations in Spain.
1989 The first modern cross-category line of products is launched.
