Reuben Klamer


Reuben Klamer is an inventor best known for creating and designing the classic Milton Bradley board game The Game of Life.

Early life

Klamer studied ancient and modern history at George Washington University and earned a bachelor of science in marketing from Ohio State University. He completed postgraduate work in engineering at the University of Michigan.
He enlisted in the U.S. Navy midshipman school at Northwestern University in 1943 and served in the South Pacific.
He started his own advertising agency before joining Ideal Toy Company. He later became an executive with Eldon Industries.

Toys

Klamer created the Art Linkletter Spin-A-Hoop, Gaylord the Walking Dog, and Busy Blocks. He founded Fisher-Price.

Television

Klamer was approached by the producers of The Man From U.N.C.L.E. to design a special weapon for the show's secret agents. He produced a toy version for Ideal.
Impressed with Klamer's work, and under pressure from network executives to make his show more "action packed," producer Gene Roddenberry enlisted Klamer to design "a really big gun." He built the phaser rifle used in the episode "Where No Man Has Gone Before."

The Game of Life

In June 1959, Klamer pitched an art center concept to Milton Bradley, but they declined. Milton Bradley president James Shea, Sr. asked Klamer to develop a game in celebration of the hundredth anniversary of Milton Bradley Company. After months of development, Klamer unveiled The Game of Life at the 1960 American International Toy Fair in the Milton Bradley showroom. Spurred by the endorsement of Art Linkletter, the game went on to sell more than fifty million copies.

Honors

Klamer was inducted into the Hasbro's Inventors Hall of Fame in 2000 and the Toy Industry Hall of Fame in 2005. He received the TAGIE Lifetime Achievement Award in 2009.