Rianna Loving is an advocate for wellness, sustainability, clean beauty and indie brands. She is an award-winning product developer of prestige artisan, handmade products, who creates her own formulas, most notably , an innovative product for the all-in-one coconut oil audience which have been featured on television home shopping nationally and internationally. She is also an entrepreneur and a licensed esthetician on home shopping internationally and operates private spas to an elite clientele seeking privacy at her private . She was also an actress. She is the founder of Organic to Green, Inc. a WBENC-certified woman-owned brand and business, a member of Cruelty-Free Cosmetics, Environmental Working Group EWG Verified, Eco-Cert COSMO Certified, and One Percent For The Planet. She has created brands such as Organic to Green, Orgo Beauty, Beauty Cirque and Cirque Boutique, and refillable amenities for airlines and hotel amenities. Her work has been published in notable journals or seen on television shows of the following: Allure Best of Beauty, Women's Natural Health, Martha Stewart American Made Style Finalist, Refinery 29, WELL+GOOD, Zoe Report, Redbook, New Beauty, Latina, Cosmopolitan, US Weekly, Marie Claire, Huffington Post, E Online, Today Show, QVC Germany, HSE24, Ulta, Fitness, Nylon, Glamour, Shape, Pregnancy Newborn, Today Show, Good Morning America, Real Simple, Better Home and Gardens, Working Mother, Parent and Child, and New York.
Early life
Rianna Loving was born in Burbank, California. She is a California Arts Scholars and received the Governor's Medallion, California's highest distinction for artistically talented students.
Acting career
Loving has been trained in dance, acting, piano, and voice since she was six years old. At age fifteen, she was cast in a local television commercial. In 1999–2000 Loving portrayed Rianna Miner in the soap opera The Young and the Restless. Other recurring roles included Sabrina in Undressed, Esme in Beverly Hills, 90210, and Jane on The Bold and the Beautiful. She was also cast to star in a Pepsi commercial alongside Ricky Martin and had roles on The Andy Dick Show on MTV, American Family on PBS, and Nickelodeon's All That.
Beauty career
Loving is the founder of the company, Organic to Green, Inc, which was first launched as a Fred Segal brand in 2009 from her kitchen and home lab. She sought to reduce beauty waste and consumption when she started her brand and quickly became an advocate for sustainable green lifestyle and trademarked business alliance ReUseCycle, founding the community program ReUse Glass Bottles in Venice, CA, which she founded as a community advocate to bring awareness to reusing glass bottles, which she used to bottle her products. After launching her own brand she became an advocate for indie brands especially for clean beauty and created Beauty Cirque, a beauty retail boutique featuring independent clean and organic beauty brands to give a platform at a time when indie beauty brands were not yet mainstream. Organic to Green also had a pop-up boutique at the OC Mart Mix. She later introduced Orgo Beauty as a brand within parent company Organic to Green. In 2013 thru 2015, Loving moved Beauty Cirque from the OC Mart Mix to Montana Avenue in Santa Monica, California. The store was known as Cirque Boutique and included a spa. The Organic to Green brand continued to grow due to local demand and opened its on Main Street in Santa Monica due to more demand she opened the second private location in the Abbot Kinney Blvd area in Venice, CA both catering to the elite LA crowd who seek privacy and the best of wellness organic treatments. In 2016 Organic to Green was launched into beauty retailer Ulta. In 2017 home shopping television, ShopHQ, discovered and launched Loving and Organic to Green for home shopping television audiences. The home shopping audiences and partners have grown and now include brand shows internationally on Home Shopping Europe HSE24 Italy and QVC Germany. Loving creates her own formulas which are award-winning. She has won notable awards such as the Best of Beauty Award from Women's Health Magazine and the prestigious Allure Best of Beauty in the Natural Category. She designs and creatively directs her business and products which have been a Martha Stewart Living American Made Style Finalist. She is also a featured beauty expert, life-stylist and artist with national speaking events such as the HBA Global in NYC representing indie brands and Organic & Natural Sustainable Products.
