Ricoré


Ricoré is a product of Nestlé created in 1953.

About

Ricoré is an instant coffee product containing chicory, composed of 40% coffee and 60% chicory. The brand is primarily found in France, and to a lesser degree in Belgium, Spain, Portugal and in Poland. Most consume Ricoré mixed with milk, but some mix it with water, and others still mix it with both milk and water.

Advertisements

Ricoré is famous in France for its advertising. One such advertisement campaign ran from 1981 to c. 2005 and contained a jingle written by André Georget called "L'ami du petit-déjeuner, l'ami Ricoré". In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré. In September 2006, "Devenez du matin" replaced "l'ami Ricoré" as the brand's slogan.

In South Africa

In South Africa the product is known as Ricoffy. It was developed in 1952 as Ricory and by the early 1970s was renamed. The French Huguenots had originally introduced chicory-based coffee to South Africa and the product became entrenched in the local coffee culture. See Huguenots in South Africa.